Neeva says goodbye, Google-InspectionTool says hello

+ more SEO news you can use ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  [View in Browser]( [Log in ▸]( As we near the halfway point of the year, innovations are coming fast and furious. Aside from recent developments with Google and Bing’s AI offerings, there have been a few major shifts in the world of SEO – let’s check them out. Farewell Neeva Sad news for some – the famously tracking-free and ad-free search engine Neeva is scheduled to shut down on June 2, 2023. [ad-free search engine Neeva is scheduled to shut down on June 2, 2023]( One of the early adopters of generative AI, Neeva’s small but mighty team successfully integrated Large Language Models into its search stack in January 2022, beating Bing and Google to the AI-powered punch. However, the company struggled to convince enough users to switch over from the major search engines and is changing focus starting this year. [Read the full announcement here](. We’ll be following along as the team at Neeva shares more about their upcoming journey! Google-InspectionTool Added to List of Crawlers Some developments for developers – a new crawler has entered the arena! [The Googlebot-like crawler will show activity from Search testing tools such as the Rich Result Test and URL inspection in Search Console. ]( The Googlebot-like crawler will show activity from Search testing tools such as the Rich Result Test and URL inspection in Search Console. If you’re noticing issues with the crawler accessing your site, you may have to adjust some rules to avoid blocking it from doing its job. For a full list of current (and retired) crawlers, [click here](. Next time you’re reviewing your log files, see if you can spot it! Google Explains Topic Authority System With the amount of content on the internet ever increasing, it’s getting more and more difficult to find authoritative sources of information, especially for topics that are widely discussed. In an effort to share more about how ranking systems work, Google has put together an explainer on their [Topic Authority system](. According to the company, “To better surface relevant, expert, and knowledgeable content in Google Search and News, Google developed a system called topic authority that helps determine which expert sources are helpful to someone’s newsy query in certain specialized topic areas, such as health, politics, or finance.” Elements such as local relevance, professional reputation, and original reporting are a significant part of establishing credibility – and gaining visibility in the SERPs. While this system has been used for several years, we now have another piece of the puzzle to better understand what makes a site authoritative, especially in light of the recent [helpful content]( update. And that wraps up our SEO finds for this month! What did you think? Anything we missed? As always, reply and let us know your thoughts.  Adam Steele Partner & COO / [loganix.com]( Your premium SEO partner for agencies & in-house teams. [Book a Strategy Call](   Choose from over 15+ services (starting from just $7), [place your order now]( >> Not interested in this email? [Click here]( to let us know your email preferences or [unsubscribe](. Loganix, Inc., 1645 140th ave N.E. Ste. A4 #1272, Bellevue, Washington 98005, United States