Google is at it again!

here's what's happening this month ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  [View in Browser]( [Log in ▸]( Boo! October is coming to a close, which means it’s time for another edition of our SEO roundup newsletter. Let’s dive into the most important updates that this month has brought us so far (spoiler alert – it’s all Google). Google Has Released The October 2022 Spam Update On October 19, Google announced the release of their October 2022 spam update. You can catch the official tweet here: [( Google’s automated systems are constantly working on detecting search spam. They release a spam update whenever they make notable improvements to their system. Unfortunately, Google rarely provides exact details of their spam update unless they target a specific type of spam. Google recommends that webmasters review the spam policies to ensure their websites comply with them. You can review their spam policies here: [( Google Has Rebranded Its Webmaster Guidelines Google’s webmaster guidelines have a new name – Google Search Essentials. This rebrand also comes with a refresh of the former guidelines, simplifying them and making them easier to understand. Google Search Essentials now consists of three categories: - Technical requirements, - Key best practices, and - Spam policies While the way Google presents the information has changed, there is nothing fundamentally different about their guidelines. You can refer to Google’s official changelog for more information on Google Search Essentials: [( Google Introduces Site Names On Google Search Google has introduced site names on mobile search results to make it easier to identify the website that is associated with each search result. Google uses several different sources to identify the site name for a search result, such as structured data, title tags, and heading elements. You can learn how to indicate the site name you want presented by visiting Google’s site name documentation here: [( Per Google: Site names are currently available for mobile Google Search results in English, French, Japanese, and German, and will be rolling out to additional languages over the next few months. Google Talks About Images Google’s Lizzi Sassman and John Mueller discussed the importance of image filenames in a recent Search Off the Record podcast. Their segment of the podcast had four insights on the topic of filenames that we thought are share-worthy: - Image filenames that are descriptive help Google understand what an image is about. - Alt text and the text surrounding the image provide a stronger signal about the image than the filename. - Changing the image filename of an already indexed image has a "minimal effect" and likely won’t make it better. - Changing the filename of an indexed image may result in the renamed image going uncrawled and not indexed for months. Watch their segment at the 20:55 mark here: [ And that wraps up our SEO finds for this month! What did you think? Anything we missed? As always, reply and let us know your thoughts.  Adam Steele Partner & COO / [loganix.com]( Your premium SEO partner for agencies & in-house teams. [Book a Strategy Call](  [The Loganix Dashboard]( is your one-stop shop for all things SEO. You can browse services, place orders, and monitor the status of projects! We offer a wide range of marketing solutions that will help grow traffic to any business and have [the results]( to prove it! Not sure what your SEO roadmap looks like? [Book a free strategy call with us here](.  Choose from over 15+ services (starting from just $7), [place your order now]( >> Not interested in this email? [Click here]( to let us know your email preferences or [unsubscribe](. Loganix Inc., 170-422 Richards Street, Vancouver, BC V6B 2Z4, Canada