February SEO roundup

Google says core web vitals won’t improve indexing ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  Hello {NAME}, and welcome to this month’s edition of our SEO roundup. Let’s dive into the most important updates February has brought us so far. Emojis! I thought I’d start this month's insights with a bit of a fun one. Everyone knows, uses and loves emojis. I’ve seen them begin to pop up more often in the SERPs via page titles and meta descriptions, but are they helpful for SEO? Well, [this is what John Mueller had to say]( “You can definitely use emojis in titles and descriptions on your pages. We don’t show all of these in the search results, especially if we think that it kind of disrupts the search results in terms of, it looks misleading perhaps, or those kinds of things. But you can definitely keep them there, it’s not that they cause any problems. I don’t think you would have any significant advantage in putting those there, because at most what we try to figure out is what is the equivalent of that emoji and maybe use that word as well, kind of associated with the page.” He continues on: “But it’s not that you get an advantage for kind of like, oh you have a colorful title kind of thing. So from that point of view, if you like to have these in your titles and descriptions, go for it. If you don’t want them there then that’s fine too. I don’t think it kind of hurts or harms SEO or helps SEO in any way.” In short, emojis are allowed, but they will neither harm or help your rankings. And there is a good chance Google may not even display them at all. Google says core web vitals won’t improve indexing In a recent Google Search Central SEO office-hours hangout with John Mueller it was asked if Core Web Vitals can impact site quality and thus affect how many pages on a website get indexed. John Mueller answered: “I don’t think so. It’s really kind of hard to look at this without looking at a specific website. But, essentially, the Core Web Vitals kind of plays into the Page Experience ranking factor — and that’s more of a ranking factor. That’s not a quality factor. And in particular, it doesn’t play in with how much we actually crawl and index from the website. In some cases, there is a little bit of a relationship between how fast the page is and how fast we can crawl it, but it doesn’t have to be that way. So that’s something where usually these sides are less connected and not completely tied together.” John continues on and says that Core Web Vitals scores won’t always lead to faster crawling either. To check out his full explanation, you can [watch his video here.]( Google launches an updated partner program This month [Google announced]( the launch of its new partner program. This launch came about after many agencies were unhappy with the first iteration of Google’s Partner Program. To be eligible for the new Google Partner Program, marketers must: - Achieve an optimization score of 70%. - Spend $10,000 across all of a partner’s managed accounts within a 90-day period. - Have at least 50% of designated account strategists certified in Google Ads, with at least one certification in each product area (Search, Display, Video, etc.) with campaign spend of $500 (or more) in 90 days. You can learn all about their requirements by visiting Google's page [here.]( And that wraps up our SEO finds for this month. What did you think? Anything we missed? As always, reply and let us know your thoughts! Adam Steele COO Loganix, Inc.  Not a Loganix Pro Member? [Sign up and save]( 10% on all purchases and get access to our learning templates. Explore services, place and track orders and connect directly with your support specialists via the [Loganix Dashboard](. Not interested in this email? [Click here]( to let us know your email preferences or [unsubscribe](. Loganix Inc., 170-422 Richards Street, Vancouver, BC V6B 2Z4, Canada