Obvious Adams. Huge Metaphor On Critical Thinking: Looking At Your World Differently

: The turning points in MY life have been: - My adventures growing Icy Hot - My experiences with lead-generation - Being part of the explosive growth of Entrepreneur Magazine - Transforming the newsletter world - Working with The Deming Organization (the largest multivariable testing company in the world) and THE one of the most preeminent strategic litigation consulting firms out there... Getting introduced to a compendium of classic marketing strategy and advertising books from the 1920s, 30s, and 40s when landmark, immutable discoveries about the human condition, motivating drivers, and methodological breakthroughs were explosive. With books like… Scientific Advertising, My Life In Advertising, Takers At The Flood, Reality in Advertising, How To Write A Good Advertisement. And iconic people… like David Ogilvy, Claude Hopkins, Albert Lasker, George Hotchkiss, Robert Collier, Victor Schwab. One book I’ve always loved, and return to every few years – is tiny. You can read it in less than 30 minutes. But it’s also mighty in its message, written nearly 100 years ago, it’s amazingly and stunningly just as relevant today. It’s what gives marketers / entrepreneurs / innovators / disruptors - - power and fuel. It's what produces the foundation of untold competitive advantage. The book, Obvious Adams is part of a six-book collection marketers loved and treasured (and still do!). Back when I was introduced to it – the internet didn’t exist. So, I paid a startling $1000 to a book finder for my original first printed copy. But – I’m sharing a PDF with you today – GRATIS – with the sincere hopes that you’ll read it thoughtfully, reflectively, and grasp its elegantly simple, yet profound, and important message. Enjoy reading, re-reading, and re-reading again and again… one of my most favorite little books: [Obvious Adams]( Jay [Unsubscribe]( The Abraham Group 24050 Madison St., #214 Torrance, California 90505 United States