Newsletter Subject

Better, safer, easier than buying a business?

From

abraham.com

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jay@abraham.com

Sent On

Thu, May 16, 2024 09:30 PM

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: Buying a business is a very good strategy for either adding rapid quality, higher profit growth to

: Buying a business is a very good strategy for either adding rapid quality, higher profit growth to an existing business — or avoiding the one-in-twenty success rate most startup businesses face. I should know. I co-wrote a rather comprehensive book on the subject, in which Tony Robbins wrote the foreword, Daymond John wrote the intro, Gino Wickman of Traction fame wrote the preface. It’s an amazing guide to acquiring a business with little or no out-of-pocket investment. My co-author is brilliant. All those attributes notwithstanding whenever I’m pinned down to tell the business press my most lucrative and successful near-certain method for creating multiple times more value from any business you already own or beyond buying a business — for most people, I believe a different strategy is preferred. For most. Not all… Its Power Partnering — a method of getting many other businesses, platforms, authors, associations, podcasters, bloggers, and influencers each to constantly recommend, endorse, and promote your company or specific products and services to their desirable database, buyer base, subscriber base, readership, listenership, etc. Over my rather fascinating decades-long global career, I and my colleagues have managed to either directly or indirectly generate billions of unimaginably profitable windfall dollars for our partners, clients, and selves — not from acquisitions (although that strategy has benefited some clients dramatically) but from partnerships, joint ventures, co-branding collaborations, becoming the recommended provider to many organizations and large specialty groups, or structuring sophisticated large referral networks. And frankly, there’s absolutely no reason whatsoever that YOUR business can’t use any or many of these same methods to blow up your bottomline profit performance in unimaginably substantial ways. Or do it for other businesses of all kinds, scopes, and sizes. Want proof it works? Ok, how about my origins? I did Icy Hot by persuading over 1,000 radio and TV stations, magazines, and newspapers ALL to partner with us. None charged us a penny for advertising. We only paid each for the profitable results they produced — meaning the money they put into OUR bank account. I did it again but differently in the brokerage business using an inventive spin strategy to help create $500,000,000 in sales almost from scratch. Still not convinced? No problem. You’re a hard sell so let’s give you more proof. Tony Robbins came to fame using still another derivative method. I did $250,000,000 of seminar business worldwide by recruiting over fifty power partners — including Tony. Oh and Carnival Cruise blew up using still another variation. So did Colonial Penn, and so did DHL, oh… a brilliant entrepreneur bought an entire twenty million dollar business out of bankruptcy using still another version. Still not convinced. Boy, you ARE a tough sell. Ok, I’m taking off gloves to make the point and drive it home. Fact: the top 2,000 corporations in the USA use some form of partnerships to generate 20% on average of their revenue — BUT 40% of their profits. Here’s what just a few of the top CEO’s Do: - Spotify and Facebook: Spotify's integration with Facebook allowed users to share their music preferences and playlists, contributing to Spotify's rapid user growth. - Netflix and various TV manufacturers: Integration deals with brands like Samsung and LG led to the Netflix app being pre-installed on smart TVs, boosting user adoption. - Starbucks and Alibaba: Partnered in China to deliver coffee to customers and integrate a virtual Starbucks store into Alibaba's ecosystem. - Google and Android OEMs: Companies like Samsung, LG, and HTC helped Android become the world's leading smartphone OS. - Boeing and Lockheed Martin: Formed the United Launch Alliance to provide reliable and cost-efficient space launch services. - Disney and Pixar: Before Disney acquired Pixar, their partnership resulted in blockbuster hits like "Toy Story" and "Finding Nemo," generating huge revenue. And that’s not even the best part. If you ever thought your business was constrained growth wise because of any resource limitation — be it capital, technology, expertise, distribution, you name it — some other person or company has what you’re lacking. And — guess what — you can partner with them to totally eliminate any and all constraints that ever held back your company’s growth or profitability. And if you do this for others there’s not a business or organization or influencer or podcaster or publisher or author or professional in private practice that would probably turn down an offer of unlimited newfound/windfall/jackpot high profit sales they only paid for once the money was in their bank. Early in my career, that’s how I made both my reputation and my first fortune. (that unfortunately went to my second wife — but that’s another story.) The point was the methodology earned me an income far larger than any of the companies I did it for made. So your options are plentiful: do it for your own business, or learn to do it and get an ultra-high paying job doing it for a larger business, or learn it and do it for many other businesses. Or — do it to amass a portfolio of semi-passive income streams. Or — create equity interests in partner deals you do for companies and sell your interests for multiples of what it makes annualized. Or — use your ingenuity. I’m offering a replay of a rather provocative high level briefing I did recently that explained exactly how, why, and that this method of profit boosting, income generating, wealth amassing, and rapid low or no risk growth is arguably the shrewdest strategy the average SMB entrepreneur or aspiring business owner could use. Watch it and then reflect on its strong appeal against all the other options out there. Before you do, however, I should tell you that in that briefing I presented a steeply discounted offer (a BETA version of a $15K program being offered for $5K) to mentor, train, and counsel a small group on how it’s best done including all the higher-level nuance strategies I dubbed “The Unlimited Business Checkbook”. [Here’s the replay](=) I hope watching it totally shifts your sense of what’s really possible without dangerous risk or investment. Plus, whether you do it for your own business or for others, many of the strategies available are close to being “one and done”— meaning you just set it up and it has the potential to pay off over and over. One more point. It’s important. When you watch the replay you’ll learn my true “ulterior motive” for offering to teach my proprietary methods to a relatively few qualified applicants. Jay BTW, if, after watching the replay, you feel ready to elevate your business, or if you're interested in learning more about working with Jay, [book a call with Rob Colasanti to discuss the opportunity]( to join the group I'm mentoring. [Unsubscribe]( The Abraham Group 24050 Madison St., #214 Torrance, California 90505 United States

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