Should Diminished Consumer Confidence Make You Bullish?

The overall sentiment among investors is more negative than positive, but Mitch sees reasons to be optimistic. 3 Underappreciated Positives Heading into 2022 Much like 2020, the last year was filled with twists and turns and surprises that kept the world, investors, businesses, and families on our toes. From a pure investment standpoint, value stocks mounted a powerful surge that rivaled growth stocks for the first time in years, and corporate earnings continued to break records despite inflation and supply chain pressures. The stock market delivered another solidly positive year. Looking ahead to the new year, I continue to see an environment where the prevailing sentiment is that the economy is not in great shape, with a particular fixation on the inflation issue. That could be good news for stocks – particularly if the jobs market continues to improve, earnings go up, price pressures ease, and pandemic-related risks eventually fall. With that in mind, and to kick off the new year, I’m laying out three underappreciated positives for 2022. Normalizing Earnings Trends In the third quarter of 2021, U.S. corporate earnings notched a new all-time quarterly record, surpassing the record set in the preceding period. It is also true that earnings growth rates have come down and are projected to fall further in the coming periods, but in my view, that just signals a normalization of earnings trends from a relatively bizarre and unexpected two-year period. Earnings surprises – which have largely been to the upside – are moderating towards the longer-term trend.1 --------------------------------------------------------------- [Focusing on Key Data and Fundamentals in Q1!]( We made it to 2022! With the wide range of events that we’ve experienced in 2021 (especially surrounding the ongoing pandemic), it’s expected that investors will feel uncertain about this year’s performance. But, to help you make the most of the new year, I suggest focusing more on the fundamentals and data that will help you achieve your investment objectives! The key is long-term financial success - and to help you accomplish this, I am offering all readers our just-released Stock Market Outlook report. This report contains some of our key forecasts to consider such as: - Zacks Rank S&P 500 Sector Picks - Zacks view on equity markets - What produces optimism? - Zacks forecasts for the remainder of the year - Zacks ranks industry tables - Sell-side and buy-side consensus - And much more If you have $500,000 or more to invest and want to learn more about these forecasts, click on the link below to get your free report today! [IT’S FREE. Download the Just-Released January 2022 Stock Market Outlook2]( --------------------------------------------------------------- Looking ahead, I think corporations still see an environment of elevated demand for goods and services. The aggregate tally of total earnings remains very high, and there is a breadth of strength across all the key sectors. But we also know that the unusually high growth rates of 2021 will not continue into the new year, as they in part reflect easy comparisons to the year-earlier periods that were severely impacted by Covid-related disruptions. Here again, we see a normalization of earnings growth trends. Inflation is the one dynamic that may give corporations some problems in the new year, but I think many companies have the pricing power and market share to navigate price pressures successfully. In the new year, investors will have an important mandate of evaluating companies by their ability to navigate (or pass along) price increases, in my view. Inflation Trending in Stocks’ Favor Inflation is likely to remain the biggest concern as we push into the new year, and I think price pressures will probably persist for a few months at least. But the inflation story does not automatically have to be negative for 2022, for two reasons.3 The first is that stocks are one of the best asset classes available in a world of inflationary pressures, in my view. The data also backs me up – looking back to the 1920s, one would find that stocks tend to do quite well in moderate (5% to 10%) inflationary environments. The relationship breaks down when inflation becomes runaway (greater than 10%), but I do not see that outcome as remotely likely – particularly as the Federal Reserve plans to shift policy objectives in 2022. Second, I would not underestimate the ability of consumers and businesses to navigate the inflation issue. The jobs market in the U.S. is extremely tight at the moment, and wage pressures have given many workers higher incomes as the new year begins. Source: Federal Reserve Bank of St. Louis4 Savings also remain elevated, and demand for goods and services has not flinched much even with elevated inflation. Businesses have also been able to pass along rising costs where needed, contributing to record-setting earnings that I believe will continue in the new year. Cash on Hand In the previous section, I alluded to elevated savings for households, but an economic fundamental less cited is that businesses also set aside enormous amounts of cash as the pandemic played out. As confidence improved in 2021 – even as the pandemic entered new phases – businesses started to spend some of their excess cash reserves on dividends and share buybacks. About 50% of Russell 1000 index companies raised or initiated a dividend in 2021, a strong showing.5 The other factor in having healthy amounts of cash on the balance sheet is a private fixed investment, which is a technical way of saying business investment in equipment, infrastructure, labor, etc. U.S. corporations have been investing again at pre-pandemic levels (chart below), and I see this activity – along with more dividends and share buybacks – increasing more in 2022. Source: Federal Reserve Bank of St. Louis6 On the investment side, excess cash has been making its way into the capital markets, and in particular the stock market. In 2021 alone, nearly $1 trillion has flowed into equity ETFs and mutual funds, which is more than the previous 19 years combined. Bottom Line for Investors Perhaps the factor that keeps me most optimistic about 2022 is the feeling that few investors are optimistic with me. I see an environment where sentiment about the economy and markets is more negative than positive, which to me signals a palpable wall of worry that stocks generally tend to climb. If the economy can deliver outcomes even barely better than most expect, stocks are likely to respond positively to the surprise. I think 2022, much like 2021, is set up nicely for this dynamic. To help better position yourself for what’s to come in this new year, I recommend focusing on key data points and economic indicators that could positively impact your investments in the long term. To help you do this, I am offering all readers our [just-released January Stock Market Outlook report](. This report looks at several factors that are producing optimism right now and contains some of our key forecasts to consider such as: - Zacks Rank S&P 500 Sector Picks - Zacks view on equity markets - What produces optimism? - Zacks forecasts for the remainder of the year - Zacks ranks industry tables - Sell-side and buy-side consensus - And much more If you have $500,000 or more to invest and want to learn more about these forecasts, click on the link below to get your free report today! [FREE Download – Zacks' January 2022 Stock Market Outlook Report7]( About Zacks Investment Management Zacks Investment Management was born out of one of the country’s largest providers of independent research, Zacks Investment Research. Our independent research capabilities from our parent company truly distinguish us from other wealth management firms - our strategies are derived from research and innovation, including the proprietary Zacks Rank stock selection model, earnings surprise and estimate revision factors. At Zacks Investment Management, we work with clients with $500,000 or more to invest, and we use this independent research, 35+ years of investment management experience, and tools we’ve developed to design customized investment portfolios based on each client’s individual needs. The end result is investment management that is research driven, results oriented and client focused. Ready to get serious about pursuing your financial goals? Call [1-800-701-9830](tel:8007019830) today, or schedule a time with a Zacks Wealth Advisor. © Zacks Investment Management | [Privacy Policy]( 1[Zacks. December 10, 2021.]( 2 Zacks Investment Management reserves the right to amend the terms or rescind the free Stock Market Outlook offer at any time and for any reason at its discretion. 3[Black Rock. December 15, 2021.]( 4[Fred Economic Data. December 23, 2021.]( 5[Black Rock. December 15, 2021.]( 6[Fred Economic Data. December 22, 2021.]( 7 Zacks Investment Management reserves the right to amend the terms or rescind the free Stock Market Outlook offer at any time and for any reason at its discretion. Past performance is no guarantee of future results. Inherent in any investment is the potential for loss. Zacks Investment Management, Inc. is a wholly-owned subsidiary of Zacks Investment Research. Zacks Investment Management is an independent Registered Investment Advisory firm and acts as an investment manager for individuals and institutions. Zacks Investment Research is a provider of earnings data and other financial data to institutions and to individuals. 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