Keep your cool in this volatile market.

Emotional investment decisions can derail your financial plans Born from Research, Built for Performance. Stay Calm During Market Chaos. Investing is emotional. A bull market can be as exhilarating as a bear market is terrifying (ask any investor who went through 2008). It is impossible to control the highs and lows of market volatility, but there are ways you can manage the highs and lows of your own emotions to potentially avoid investing mistakes that can compromise your long-term goals. In our opinion, staying invested is the key to success: Since 1926, investors who remained in the market over the long-term came out ahead 99% of the time.1 Conversely, emotional reactions to the markets can take a high toll on your returns. The difference in performance on $10,000 invested for the long-term versus a market timing strategy can be the difference between investing success and failure. $10,000 Investment in the S&P 500 (January 1, 1998 - December 29, 2017) Source: JP Morgan Asset Management2 Our free guide can help you keep emotions in check. It’s important to maintain perspective during rough periods so you don’t overreact. If you have $500,000 or more to invest, get our free guide, How To Avoid Emotional Investing. It provides our advice, based on decades of experience, to help you navigate through turbulent times. Ready to get serious about pursuing your financial goals? Call 1-800-701-9830 today, or schedule a time with a Zacks Wealth Advisor. © Zacks Investment Management | [Privacy Policy]( 1 Source: Morningstar Direct, 12/31/18. Analysis is performed by looking at the rolling monthly return periods for the S&P 500 Index over the 1-month, 3-month, 1-year, 5-year, 10-year and 15-year to determine if the total return of the index was positive. Respective percentages were calculated off of the number of periods that the index was positive out of the entire history of the data set from 1926-2018. 2 This table was created by us using data from J.P. Morgan Asset Management “Principles For Successful Long-Term Investing” article as of 2018. This table is for illustrative purposes only and does not represent the performance of any investment or group of investments. Source: J.P. Morgan Asset Management analysis using data from Bloomberg. Returns are based on the S&P 500 Total Return Index, an unmanaged, capitalization-weighted index that measures the performance of 500 large capitalization domestic stocks representing all major industries. Past performance is not indicative of future returns. 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