How Coca-Cola's ad became the #1 trending video on YouTube

People love music, in all its forms, on YouTube | [Fans Get More] FANS GET MORE FROM MUSIC ON YOUTUBE Music is one of those things people can’t live without. It’s a key part of culture, connection, and self-expression. No surprise that over 2B logged-in viewers watch a music video each month on YouTube.1 When talking about music, it’s impossible not to mention one of its biggest genres. Hip hop consistently dominates music charts globally and has become synonymous with Gen Z trends, influence, & culture. Its music has always had an ability to resonate, which is why hip hop is celebrating its golden anniversary. Be a part of the magic by listening to [Fifty Deep](), a YouTube-curated playlist filled with one iconic song to represent each year. And check out all the ways YouTube is honoring this milestone below. [READ ON]() [Coco-Cola Case Study] COCA-COLA TAPS INTO THE POWER OF MUSIC To connect with Gen Z, Coca-Cola leveraged music as a central part of their ad strategy. They aligned to highly relevant K-Pop music lineups to drive reach & awareness, and their ad creative featured NewJeans, a global K-Pop sensation. Coca-Cola also tapped into a 100% SOV sponsorship, gaining exclusivity across all official New Jeans channels, topics, & playlist videos. Their strategy drove 59% higher incremental reach with 45% lower cost per reach. And best of all, the creative was the #1 trending video for two days straight2. [LEARN MORE]() [Colors Studios] CHANNEL SPOTLIGHT: COLORSxSTUDIOS COLORSxSTUDIOS (aka COLORS) has become one of YouTube’s most influential music channels. Originally focused on highlighting newcomers, they now embrace a mix of well-known artists and emerging talent across genres. COLORS understands the power of YouTube to build a successful brand. It’s helped them gain global recognition for their signature aesthetic. In fact, their “[A COLORS SHOW]()” format, which features a mono-color room filled with only a hanging mic, has become so iconic that [superstar artists are replicating it](). With over 2.5B lifetime views3, the channel has essentially become its own platform on YouTube. And COLORS is paying it forward by promoting their artists’ YouTube channels in every video description. So, how’d they do it? A multiformat strategy. From [leveraging the popularity of YouTube Shorts]() to revealing their next performer [in the community tab](), they provide viewers multiple ways to dive in. With 68% of people agreeing that they like the convenience of being able to watch different video formats all on one platform4, a multiformat strategy is increasingly becoming a viewer expectation. Experience COLORS yourself by checking out their channel below. [VIBE OUT]() [Songs of Summer] SONGS OF THE SUMMER Music might be in the ear of the beholder, but there are a few songs that most people seem to agree on this summer5. Each of these hits show the diversity of artists & genres that fans can tap into with YouTube. And while most are new releases, “[a lot]()” dropped 4 years ago. This goes to show that YouTube remains at the heart of today's culture & trends – even when Gen Z nostalgia is what’s trendy. Sources: 1 YouTube Internal Data, Global, June 2020 2 YouTube Internal Data, Japan, South Asia, & Central Asia, April 4-May 31, 2023 3[Public YouTube Stats](). Lifetime views as of August 2023 4 Google/Ipsos, Ipsos YouTube Trend Survey, US, May 2023, n=1872. Q text: To what extent do you agree or disagree with the following statements relating to online creators? Agree that they like the convenience of being able to watch different video formats all on one platform (e.g. TikTok, YouTube, Instagram). 5 YouTube Internal Data, US, July 2023 How was this edition? [LinkedIn]() [LinkedIn]() [Twitter]() [Facebook]() [Facebook]() Terrible Bad Neutral Good Excellent Got this as a forward? [Subscribe to Re:View]() [Twitter]() [Facebook]() [Facebook]() This email was sent to {EMAIL} because you indicated that you are willing to receive occasional YouTube product-related emails. If you do not wish to receive such emails in the future, you may [unsubscribe here](/MTcyLUdPUC04MTEAAAGNndsLZm1CYFyVJWwBjhdrRC_lS_zPUfGg2glodtsTdPzA8FcicKeQz4BVCFQvCvYSyFstH6U=). © 2023 Google LLC, d/b/a YouTube, 901 Cherry Ave, San Bruno, CA 94066