Newsletter Subject

Hot Off the Press: 2023 YouTube Culture & Trends Report

From

youtube.com

Email Address

noreply@youtube.com

Sent On

Thu, Jul 13, 2023 03:19 PM

Email Preheader Text

if this email isn't displaying well. [CATS Review Banner 600x190_v5 .gif] YOUTUBE CULTURE & TRENDS R

[View our web version]() if this email isn't displaying well. [CATS Review Banner 600x190_v5 (1).gif] YOUTUBE CULTURE & TRENDS REPORT YouTube’s Culture and Trends Team is known for sharing the latest and greatest insights about the platform. After analyzing hundreds of trends, their annual report is finally in. The biggest takeaway? Creating content has become just as important as consuming it. Fans are no longer in the backseat. They’ve become today's newest creators, actively participating in culture. From meme masters to culture commentators, 41% of GenZ (online 18-24 year-olds) describe themselves as video content creators, according to a survey conducted by Ipsos in 14 countries1. 💡 Advertiser tip: [Download]() the full report so you don’t miss anything Let’s dive in. [CATS Review Banner_600x340_v4.gif] FANS ARE THE NEW CREATORS From the casual consumer to the dedicated super fan, viewers have an increasing number of ways to engage. And they're expressing their fandom based on their level of interest. Some are even becoming “professional fans”, using their expertise to become a source of information & entertainment for the general audience. Fandom creates community and spurs new content. In fact, 47% of Gen Z have watched videos made by fans of specific content, artists, or public figures over the past 12 months2. Case in point: 17-year-old Kane Parsons’ short film, “[The Backrooms]()”, drove nearly 50M views and topped YouTube’s trending list by creating a subculture of its own. Horror fans created riffs & recreations, generating so much buzz that it was eventually picked up for the big screen. 💡 Advertiser tip: Be receptive to fans riffing off your creative – and even play along with it. Just ask Burger King; fan-created content about their “Whopper Whopper” ad gained over 100M views in 20233. [CATS Review Banner_m3.png] SURGE OF NEW TOOLS New tools are unlocking several ways for fans to jump in and create. Edits once reserved for pros are now available for the most casual creators. For example, clipping allows people to easily capture moments from longer videos and put their spin on it. It’s so popular that 14M+ videos have been created each month in 2023 using the YouTube clipping feature alone4. Other tools like closed caption & [multi-language audio tracks]() are also increasing accessibility. All fans deserve the chance to tap into their passions, and today’s new tech allows for more videos to be enjoyed across the world. 54% of people (online 18-44 year-olds) said they follow a creator who creates content in a language other than their own5. No wonder Korean artist MIDNATT’s “[Masquerade]()” became a hit. Using the audio track picker tool, viewers can play the song in 6 languages. 💡 Advertiser tip: Whether creating ads or organic content, lean into YouTube’s tools to lower production costs & time – while expanding reach & relatability. [CATS_ReView_m4.png] AI-CHARGED CREATIVE AI is helping bring people’s wildest imagination to life. In fact, it’s becoming one of the key ways for creators and fans to tap into self-expression & creativity. Thanks to AI, OG YouTube group Corridor Crew was able to create [an anime-style video]() without being animators. And viewers are receptive: 60% agree that they are open to watching content from creators who use AI to generate their content6. With the rise of channels like [RuiCovery](), hosted by a Korean creator with an AI-generated face, some are already embracing this new wave of AI-generated content. 52% of people surveyed say they’ve watched a VTuber (Virtual YouTuber or Influencer) over the past 12 months7. 💡 Advertiser tip: AI isn’t limited just to creators. From Google’s text-to-speech AI technology to instantly flipped horizontal ads, brands can enjoy supercharged creative that breaks through. [CATS_ReView_Frame5_v2.gif] MULTIPLE WAYS TO WOW Although fans are leaning into creation, they’re still deeply invested in consuming. From livestreams on CTV to podcasts on mobile, viewers expect a multiformat experience to suit the moment and mood they’re in. 68% of people agree that they like the convenience of being able to watch different video formats all on one platform.8 Creators see a rise in engagement when they use a multiformat strategy. For example, popular livestream channel Lofi Girl used Shorts, VOD, and even community posts to launch a new stream, [Lofi Boy](). The channel drew in its largest single-day gathering of viewers. 💡 Advertiser tip: Reach people across all the ways they watch with Google AI powered tools. Campaigns using two or more video formats were more likely to see ad recall and brand awareness lift than those using only one9. [WATCH THE VIDEO]() Sources: 1,2 Google/Ipsos, YouTube Trends Survey, Global (US, UK, AU, FR, DE, MX, IN, ID, KOR, CAN, JP, BR, KSA, EGY), May 2023, n=6982, online Gen Z adults, age 18-24. 3 YouTube data, Global, January 15 - April 12 2023. 4 YouTube data, Global, January 1 - April 30, 2023. 5-7 Google/Ipsos, YouTube Trends Survey, Global (US, UK, AU, FR, DE, MX, IN, ID, KOR, CAN, JP, BR, KSA, EGY), May 2023, n=25892, online adults, age 18-44. 8 Google/Ipsos, Ipsos YouTube Trend Survey, US, May 2023, n=1872. Q text: To what extent do you agree or disagree with the following statements relating to online creators? agree that they like the convenience of being able to watch different video formats all on one platform (e.g. TikTok, YouTube, Instagram). 9 38K+ Google Ads campaigns measuring Ad Recall Lift and 29K campaigns measuring Awareness Lift, January. 1, 2020–December. 31, 2021. How was this edition? [LinkedIn]() [LinkedIn]() [Twitter]() [Facebook]() [Facebook]() Terrible Bad Neutral Good Excellent Got this as a forward? [Subscribe to Re:View]() [Twitter]() [Facebook]() [Facebook]() This email was sent to {EMAIL} because you indicated that you are willing to receive occasional YouTube product-related emails. If you do not wish to receive such emails in the future, you may [unsubscribe here](/MTcyLUdPUC04MTEAAAGM7s1ErJUF2hswRBAkVaeP42suo8L3FpmlVWobBgpq1t2rUok6Dn1E-n4FWE-8OvJXoEKDCWg=). © 2023 Google LLC, d/b/a YouTube, 901 Cherry Ave, San Bruno, CA 94066

Marketing emails from youtube.com

View More
Sent On

24/09/2024

Sent On

10/09/2024

Sent On

27/08/2024

Sent On

15/08/2024

Sent On

23/07/2024

Sent On

11/07/2024

Email Content Statistics

Subscribe Now

Subject Line Length

Data shows that subject lines with 6 to 10 words generated 21 percent higher open rate.

Subscribe Now

Average in this category

Subscribe Now

Number of Words

The more words in the content, the more time the user will need to spend reading. Get straight to the point with catchy short phrases and interesting photos and graphics.

Subscribe Now

Average in this category

Subscribe Now

Number of Images

More images or large images might cause the email to load slower. Aim for a balance of words and images.

Subscribe Now

Average in this category

Subscribe Now

Time to Read

Longer reading time requires more attention and patience from users. Aim for short phrases and catchy keywords.

Subscribe Now

Average in this category

Subscribe Now

Predicted open rate

Subscribe Now

Spam Score

Spam score is determined by a large number of checks performed on the content of the email. For the best delivery results, it is advised to lower your spam score as much as possible.

Subscribe Now

Flesch reading score

Flesch reading score measures how complex a text is. The lower the score, the more difficult the text is to read. The Flesch readability score uses the average length of your sentences (measured by the number of words) and the average number of syllables per word in an equation to calculate the reading ease. Text with a very high Flesch reading ease score (about 100) is straightforward and easy to read, with short sentences and no words of more than two syllables. Usually, a reading ease score of 60-70 is considered acceptable/normal for web copy.

Subscribe Now

Technologies

What powers this email? Every email we receive is parsed to determine the sending ESP and any additional email technologies used.

Subscribe Now

Email Size (not include images)

Font Used

No. Font Name
Subscribe Now

Copyright © 2019–2025 SimilarMail.