How marketers are supercharging their creative with Google AI

[View our web version]() if this email isn't displaying well. [YouTube Re:View] As a critical ROI driver1, creative matters. Here are some ways advertisers are multiplying their creative with Google AI. [Sony | BRAVIA XR TV 30 sec Voice Over]() SONY DRIVES 25% HIGHER AD RECALL WITH AI-POWERED CREATIVE Voice-overs (VO) on YouTube aren’t really a suggestion; they’re a must-have. The platform is 95% sound-on2 so prepare to be heard. To get started, Sony used Google’s text-to-speech AI technology to create their VO. With 7 distinct voices to choose from, the tool helped Sony find the right voice to embody their brand personality. Best practice makes breakthroughs: voice-over drove 25% higher ad recall and 50% lower cost-per-lifted-user3. [CHECK IT OUT]() [Write Quickly and Confidently | Grammarly]() GRAMMARLY LANDS 14X CONVERSIONS WITH SPANISH DUBS Localized videos can impact resources & timelines, so marketers often turn to dubbing. But, Grammarly wanted more for their ads than out-of-sync translations. To help scale their English ads to Spanish-speaking Latin America, they turned to Google’s AI-driven dubbing tool. Newly produced videos with audio & visual elements all in sync? Check. The impact was astonishing. The AI-powered video saw 14x more conversions and 35% lower CPA than the English creative with Spanish subtitles4. [WATCH THE AD]() HOW CREATIVE TEAMS ARE SIMPLIFYING AND STREAMLINING WITH GOOGLE AI “Make it difficult,” said no marketer, ever. So here’s a little marketing hack: adopt YouTube’s creative best practices. They’re optimized to drive results and boost creative effectiveness. And with Google AI, it’s becoming easier than ever. [New ways to make vertical video ads on YouTube]() TIP #1: LEAN INTO VERTICAL VIDEO Why? Shorts – Vertical assets are the only way to unlock this experience. Also, it maximizes reach & performance. Adding a vertical video asset to Video action campaigns delivers 10-20% more conversions per dollar on YouTube Shorts than landscape alone5. With Google AI, marketers can enjoy instantly flipped assets with no distortions. Happy Short-ing. [READ ON]() [Trim videos into 6-second bumper ads with machine learning tool]() TIP #2: CREATE SHORT-FORM ADS Stop the trade-off between reach & frequency. Six-second bumper ads are here to stay. At a time when attention is at a premium, these snackable ads can cut through the noise – and give existing assets new meaning. Google’s trimming tool uses AI to quickly transform long videos into multiple bumpers. It’s more than just shortening ads; the new creatives are already optimized for YouTube. [HOW IT WORKS]() # [60 Minutes]() The AI revolution: Google's developers on the future of artificial intelligence [Think with Google]() The impact of AI for businesses with Katie Couric and James Manyika [Digiday]() Why Google says it’s AI-powered Performance Max isn’t another black box solution Sources: 1Nielsen Catalina Solutions, U.S., [When It Comes to Advertising Effectiveness, What is Key?](), 2017 2Google Internal Data, Global, September 2018 3Google Ads Data, September 8, 2021 - October 4, 2021 4Google Internal Data, US, Chile, Mexico, Honduras, Argentina, Costa Rica, Bolivia, Ecuador, Peru, El Salvador, Nicaragua, Dominican Republic, Guatemala, and Colombia, Nov 2021 - May 2022 5YouTube Internal Data, Global, May-June 2022 How was this edition? [LinkedIn]() [LinkedIn]() [Twitter]() [Facebook]() [Facebook]() Terrible Bad Neutral Good Excellent Got this as a forward? [Subscribe to Re:View]() [Twitter]() [Facebook]() [Facebook]() This email was sent to {EMAIL} because you indicated that you are willing to receive occasional YouTube product-related emails. If you do not wish to receive such emails in the future, you may [unsubscribe here](/MTcyLUdPUC04MTEAAAGLqlHODevFjLukkkpkIc9zQqlJIA3z9NBI7eqcHs1PSobas-jAlqVfmgH887d5MmyP3Nc7xLE=). © 2023 Google LLC, d/b/a YouTube, 901 Cherry Ave, San Bruno, CA 94066