Trends Edition: A round-up of YouTube's most recent trends 📈

Learn about the latest & greatest on YouTube [View our web version]() if this email isn't displaying well. [YouTube Re:View] [Whopper Whopper (Extended)]() HOW ‘WHOPPER, WHOPPER’ BECAME A VIRAL PHENOMENON Burger King’s [‘Whopper, Whopper’]() ad first caught traction during football playoffs. It inspired memes, original animations, and even food-buying hacks. But the earworm really started to take off when YouTube creator GarrettTheCarrot put their creative spin on it. The Short gained 21M+ views in 2 months. Creative riffs were key in sustaining the jingle’s momentum and inspiring others. And the trend is still going strong with over 100M views of videos related to the "Whopper Whopper" song this year1. The campaign was such a success that it scored [99% in brand recall, according to Ad Age](). [WATCH THE VIRAL SHORT]() [100 Billion Views: A Closer Look at "Mario"]() THE MARIO MOVEMENT HITS 100B VIEWS The fandom of Mario knows no bounds. It’s a key part of why [YouTube Gaming]() is one of the platform’s largest verticals – yet it transcends gaming. It intersects almost every content vertical: music, food, and even weddings. From [playing the famous theme song blindfolded]() to [Mario-inspired beauty tutorials](), there are over 2M YouTube channels with videos about the plumber's whimsical world2. And there’s no sign of slowing: Mario videos are uploaded to YouTube every 20 seconds3. With the debut of The Super Mario Bros. Movie and Super Nintendo World, a new generation is bound to fall in love with Mario just like those before. Cheers to 100B+ views4, Mario! [CELEBRATE MARIO]() [@brookieandjessie did it again #IAmYourMother brought to you by YouTube Shorts]() A SHORTS EXCLUSIVE In an exclusive partnership with YouTube Shorts, Meghan Trainor pre-released the song & choreography for #IAmYourMother. Fans couldn’t get enough, making it one of today’s latest trends. From [lyric-inspired ‘cake-or-fakes’]() to [older siblings showing who’s boss](), creators are making it their own. Check out the hashtag for more. [CHECK IT OUT]() [Wind down this International ASMR Day with the strangely relaxing experience that a community of creators has brought mainstream.]() ONE OF YOUTUBE’S BIGGEST TRENDS A longtime staple of YouTube, ASMR is now a way of life. In fact, videos related to ASMR reached over 90B views last year5. It’s typically long form to help viewers truly relax, but thanks to Shorts, it’s now within reach for those who only have a few moments to unwind. In honor of ‘International ASMR Day’, enjoy YouTube’s curated ASMR playlist below. [TAKE A ZEN MOMENT]() Sources: 1YouTube data, Global, January 15, 2023 - April 12, 2023 2,4YouTube data, Global, Lifetime 3YouTube data, Global, January 1, 2022 - March 14, 2023 5YouTube Data, Global, January 1, 2022 - December 31, 2022 How was this edition? [LinkedIn]() [LinkedIn]() [Twitter]() [Facebook]() [Facebook]() Terrible Bad Neutral Good Excellent Got this as a forward? [Subscribe to Re:View]() [Twitter]() [Facebook]() [Facebook]() This email was sent to {EMAIL} because you indicated that you are willing to receive occasional YouTube product-related emails. If you do not wish to receive such emails in the future, you may [unsubscribe here](/MTcyLUdPUC04MTEAAAGLYjzd0g9qd80aJzoFyfzphscOO4xXgxVG96Txrt4HgnTXQXlHwb3wCQmErP0HY-YujNXVkwc=). © 2023 Google LLC, d/b/a YouTube, 901 Cherry Ave, San Bruno, CA 94066