Sink your teeth into YouTube trends

YouTube’s creator-driven content helps brands stay relevant [View our web version]() if this email isn't displaying well. [YouTube Re:View The Latest Food Trends] SERVING UP FOOD TRENDS Earnest Pettie and Maddy Buxton from YouTube’s Culture & Trends team research the latest and greatest trends shaping content and culture. Video games inspire a subgenre of food content. "A fascinating trend we've seen lately is people making food that shows up in their favorite video games. Even the biggest foodie creators like Babish Culinary Universe (10M subscribers) are going all in with an entire video series dedicated to gaming inspired foods, like the [Dragon Ball Z deluxe meat course]() and the [Pokémon pasta curry](),” says Earnest. This trend has inspired a new, highly-engaged content genre on YouTube, giving rise to Mr. Beast-sized spectacles like [Making the World’s Largest Minecraft Cake](). Less recipes, more stories. There’s something about a warm meal that helps people connect with those around them. Even online, Maddy is seeing food creators get comfortably candid while preparing or eating their meals. There’s a rise in foodies narrating stories about their lives without mentioning their dish or recipe. Take The Korean Vegan, who [shared her family’s beautiful heritage while making handmade noodles](). Delicious food might be what draws viewers in, but it’s creators’ stories that keep them coming back for more. These trends show that even with a topic as conventional as food, creators find new ways to innovate and engage viewers. In turn, viewers consistently turn to YouTube in a world where they have a range of content options. And advertisers have the opportunity to connect with these highly engaged, leaned-in audiences across YouTube’s always fresh, always relevant content. A TASTE OF THE TRENDS [ Sideserf Cake Studio • 3.98M subscribers With her hyper-realistic video game console cakes, Natalie Sideserf isn’t new to the gaming food trend. Her latest creation takes the cake with a Minecraft-style puppy. [Watch now]() Interested in more? Check out: ["Pokemon Food Challenge!"]() ["Minecraft Cookie | Arcade with Alvin"]() [LL COOL J Needs Some Milk While Eating Spicy Wings | Hot Ones]() First We Feast • 12.1M subscribers Using food as a means for celebrities to share their stories and get candid is at the core of the interview show "Hot Ones". Its channel, First We Feast, has many video series, but the storytelling-focused Hot Ones accounts for more than 85% of the channel's total lifetime views 1. [Watch now]() Interested in more? Check out:["Embarrassing Dating Stories"]() (Foodie creator shares viewer-submitted dating stories)["I Got You Next Time”]() (Stories of a cunning unpaying customer while making a pizza)["Life Advice from an Ice Cream Man"]() 1Source: YouTube Data, Global, Feb 28 2014 - March 5, 2023. WOMEN’S HISTORY MONTH SPOTLIGHT [Amelia Dimoldenberg]() Amelia Dimoldenberg • 1.81M subscribers Happy Women’s History Month! We’re kicking off this important month spotlighting creator Amelia Dimoldenberg, whose videos received more than 88M views last year2. Known for her dry humor and awkward interview style, Amelia's content is authentically her. In her “Chicken Shop Date” series, she interviews celebrity guests in a no-frills fried chicken shop. It’s a hit with young audiences, with the [Louis Theroux episode]() sparking the wildly popular “jiggle jiggle” sound-bite-turned-dance. Even more, she’s relatable. “Amelia’s Cooking Show” — another food-themed series on her channel — strays away from the traditional cooking show format that showcases the culinary prowess of hosts & guests. Ironically, Amelia can’t cook, often presenting inedible dishes at the end of her videos. Amelia’s work is a great demonstration of food not being the star of the content, but simply an agent to learn about the lives of her guests. For other great women creators, check out [YouTube’s curated “Women to Watch” collection](). 2Source: YouTube Data, Global, Jan 1 2022 - Dec 31 2022. [WATCH THE LATEST]() Did someone forward this newsletter to you? Want to see it again next week? [Subscribe to Re:View]() Let’s keep things social. [YouTube]() [Twitter]() [LinkedIn]() This email was sent to {EMAIL} because you indicated that you are willing to receive occasional YouTube product-related emails. If you do not wish to receive such emails in the future, you may [unsubscribe here](/MTcyLUdPUC04MTEAAAGKigViirCGFhSyro-DAPABZT6FSv78OAV_eEFT_vcrc8XeZxSOTxtBWjiuLpnPEBI8g8ELzb8=). © 2023 Google LLC, d/b/a YouTube, 901 Cherry Ave, San Bruno, CA 94066