Hey {NAME}, take a look at the 2022 YouTube Culture & Trends Report

Check out this week’s trending videos, and much more [View our web version]() if this email isn't displaying well. [Culture & Trends Report 2022]() INSIGHTS TO KNOW [Culture & Trends Report 2022]() Entertainment is evolving. Last year’s Culture & Trends Report spoke to the value of shared connection. This year, there’s been a shift to individualized experiences that viewers create for themselves. This behavior is fueled by the way Gen Z engages with video, choosing personal relevance over the zeitgeist. The new report explores this phenomenon, including the three types of creativity driving it: communities, multiple formats, and responsive media. [LEARN MORE]() YOUTUBE ADS LEADERBOARD [YouTube Ads Leaderboard: Cannes 2022]() With the spotlight on Cannes Lions 2022, YouTube takes a moment with a special edition of the Ads Leaderboard to celebrate the most popular global video ads since last year’s festival. See how brands like Amazon, Apple, Omega and Chevrolet tapped into iconic personalities, a bit of nostalgia (don’t miss the cameos from the cast of The Sopranos and Schitt’s Creek) and great stories to land a spot on this year’s list. Check out the top 10 ads here. [WATCH ALL]() TRENDING THIS WEEK [I’ve Got a HUGE Secret Hiding Behind This Fake Office]() Mark Rober • 11.3M views YouTube science creator Mark Rober revealed his secret Crunch Labs base – headquarters for cool, new engineering kits for kids, plus home to an array of past inventions. See the panorama of engineering fun inside. [Watch now]() [Beyoncé - BREAK MY SOUL (Official Lyric Video)]() Beyoncé • 5.3M views Beyoncé dropped “Break My Soul” off her forthcoming album with an official lyric video. Without even seeing the 28-time Grammy-winning artist, the words and rhythm paint a picture of determination. [Watch now]() [Chris Evans Plays With Puppies]() BuzzFeed Celeb • 2.2M views BuzzFeed Celeb surrounded Captain America star Chris Evans with a plethora of pups for the best interview of his life. The dog dad was so joyfully distracted, he dodged about a dozen questions. [Watch now]() [Chris Hemsworth Answers the Web's Most Searched Questions | WIRED]() WIRED • 1.4M views MCU’s Thor, Chris Hemsworth, hammered out Wired’s autocomplete interview – dishing on everything from his underwhelming initial audition to the island hopping he’s ready for when his iconic role ends. [Watch now]() [Best Cake Art Wins $5,000!]() ZHC Crafts • 2.1M views ZHC Crafts chose a champion of cake art with their latest challenge – cake decorating with a couple of crucial plot twists and fondant frustration. The winner hopped away with $5K by just a “hare.” [Watch now]() [WATCH ALL]() Did someone forward this newsletter to you? Want to see it again next week? [Subscribe to Re:View]() Let’s keep things social. [YouTube]() [Twitter]() [LinkedIn]() This email was sent to {EMAIL} because you indicated that you are willing to receive occasional YouTube product-related emails. If you do not wish to receive such emails in the future, you may [unsubscribe here](/MTcyLUdPUC04MTEAAAGFNRp4QbrAGHlB0oG220vOftEa8z2cPRCuOPh6dEpFbbncNTDiszxKZx4UnyVTgN_qwEfuINA=). © 2022 Google LLC, d/b/a YouTube, 901 Cherry Ave, San Bruno, CA 94066