Decoding product roadmaps: What led to Ezetap's pivot

VAEOBUoESBBGD0NNR1ZfVQdYBURYDV1TIQUMBQpYGwZfD0UVF1BAQxZQDldXXlwVC1pbDiYCXQJRCBpbWlVN&ml=UAcBB0oFSFYCUABF&sl=I0h6S2NmSDd5MkxVW1wAGQhXT0peFhcWFQ0THU1XWghMUg==&pp=0& Daily Capsule | 7th February 2020 Hello Over the years, India has transitioned from a cash-based, opaque economy to a digital and transparent one, propelling the fintech sector to greater heights. And startups like Bengaluru-based smart payments provider Ezetap are leading the way to make India the hotbed of financial transformation. Founded in 2011 by Abhijit Bose and Bhaktha Keshavachar, Ezetap functions in the mobile Point-of-Sale (mPoS) market. However, it has since then diversified into integrating that payment experience with other software applications and systems used by merchants. [In the first story in our product mapping series, we take a closer look at Ezetap's journey from a single payments offering to a SaaS business model.]( VAEOBUoESBBGD0NNR1ZfVQdYBURYDV1TIQUMBQpYGwZfD0UVF1BAQxZQDldXXlwVC1pbDiYCXQJRCBpbWlVN&ml=UAcBB0oFSFUFUQINSQ==&sl=I0h6S2NmSDd5MkxVW1wAGQhXT0peFhcWFQ0THU1XWghMUg==&pp=0&) Cheers, Team YourStory Stories you shouldn’t miss [Why Infosys believes AI must be approached as a journey]( VAEOBUoESBBGD0NNR1ZfVQdYBURYDV1TIQUMBQpYGwZfD0UVF1BAQxZQDldXXlwVC1pbDiYCXQJRCBpbWlVN&ml=UAcBB0oFSFUFUQIMSQ==&sl=I0h6S2NmSDd5MkxVW1wAGQhXT0peFhcWFQ0THU1XWghMUg==&pp=0&) Balakrishna D R of Infosys tells YourStory the key benefits enterprises can derive from AI-based solutions, and how the IT major’s consulting-led approach differentiates it from the competition. [This teen is using WhatsApp to save lives through blood donation drives]( VAEOBUoESBBGD0NNR1ZfVQdYBURYDV1TIQUMBQpYGwZfD0UVF1BAQxZQDldXXlwVC1pbDiYCXQJRCBpbWlVN&ml=UAcBB0oFSFUFUQIPSQ==&sl=I0h6S2NmSDd5MkxVW1wAGQhXT0peFhcWFQ0THU1XWghMUg==&pp=0&) VAEOBUoESBBGD0NNR1ZfVQdYBURYDV1TIQUMBQpYGwZfD0UVF1BAQxZQDldXXlwVC1pbDiYCXQJRCBpbWlVN&ml=UAcBB0oFSFUFUQIPSQ==&sl=I0h6S2NmSDd5MkxVW1wAGQhXT0peFhcWFQ0THU1XWghMUg==&pp=0& [Arunachal Pradesh govt keen to nurture social sector startups]( VAEOBUoESBBGD0NNR1ZfVQdYBURYDV1TIQUMBQpYGwZfD0UVF1BAQxZQDldXXlwVC1pbDiYCXQJRCBpbWlVN&ml=UAcBB0oFSFUFUQIOSQ==&sl=I0h6S2NmSDd5MkxVW1wAGQhXT0peFhcWFQ0THU1XWghMUg==&pp=0&) At the APSEM meet, Chief Minister Pema Khandu reiterated his government's plan to work with social sector startups. Special Secretary Himanshu Gupta talks to YourStory about what Arunachal Pradesh has in offer for entrepreneurs. [How Dristi is bringing change to villages by focusing on education]( VAEOBUoESBBGD0NNR1ZfVQdYBURYDV1TIQUMBQpYGwZfD0UVF1BAQxZQDldXXlwVC1pbDiYCXQJRCBpbWlVN&ml=UAcBB0oFSFUFUQIBSQ==&sl=I0h6S2NmSDd5MkxVW1wAGQhXT0peFhcWFQ0THU1XWghMUg==&pp=0&) VAEOBUoESBBGD0NNR1ZfVQdYBURYDV1TIQUMBQpYGwZfD0UVF1BAQxZQDldXXlwVC1pbDiYCXQJRCBpbWlVN&ml=UAcBB0oFSFUFUQIBSQ==&sl=I0h6S2NmSDd5MkxVW1wAGQhXT0peFhcWFQ0THU1XWghMUg==&pp=0& [The quality of Indian entrepreneurs is only getting better: Sameer Brij Verma]( VAEOBUoESBBGD0NNR1ZfVQdYBURYDV1TIQUMBQpYGwZfD0UVF1BAQxZQDldXXlwVC1pbDiYCXQJRCBpbWlVN&ml=UAcBB0oFSFUFUQIASQ==&sl=I0h6S2NmSDd5MkxVW1wAGQhXT0peFhcWFQ0THU1XWghMUg==&pp=0&) Sameer Brij Verma, Managing Director of Nexus Venture Partners, talks about identifying top-notch founders, and his signature style of signing the term sheet at the first meeting if he sees potential. [Why dancer, choreographer, actor, entrepreneur Shakti Mohan is always in the spotlight]( VAEOBUoESBBGD0NNR1ZfVQdYBURYDV1TIQUMBQpYGwZfD0UVF1BAQxZQDldXXlwVC1pbDiYCXQJRCBpbWlVN&ml=UAcBB0oFSFUFUQMJSQ==&sl=I0h6S2NmSDd5MkxVW1wAGQhXT0peFhcWFQ0THU1XWghMUg==&pp=0&) VAEOBUoESBBGD0NNR1ZfVQdYBURYDV1TIQUMBQpYGwZfD0UVF1BAQxZQDldXXlwVC1pbDiYCXQJRCBpbWlVN&ml=UAcBB0oFSFUFUQMJSQ==&sl=I0h6S2NmSDd5MkxVW1wAGQhXT0peFhcWFQ0THU1XWghMUg==&pp=0& [Amrish Rau, Head of fintech investments at PayU leaves the group]( VAEOBUoESBBGD0NNR1ZfVQdYBURYDV1TIQUMBQpYGwZfD0UVF1BAQxZQDldXXlwVC1pbDiYCXQJRCBpbWlVN&ml=UAcBB0oFSFUFUQMISQ==&sl=I0h6S2NmSDd5MkxVW1wAGQhXT0peFhcWFQ0THU1XWghMUg==&pp=0&) After spending three years with Naspers-owned PayU, Amrish Rau, who was heading financial technology investments and partnerships for the global digital payments player, is moving on. VAEOBUoESBBGD0NNR1ZfVQdYBURYDV1TIQUMBQpYGwZfD0UVF1BAQxZQDldXXlwVC1pbDiYCXQJRCBpbWlVN&ml=UAcBB0oFSFUFVAMPSQ==&sl=I0h6S2NmSDd5MkxVW1wAGQhXT0peFhcWFQ0THU1XWghMUg==&pp=0& India's largest Product-Tech-Design conference, [Future of Work 2020]( VAEOBUoESBBGD0NNR1ZfVQdYBURYDV1TIQUMBQpYGwZfD0UVF1BAQxZQDldXXlwVC1pbDiYCXQJRCBpbWlVN&ml=UAcBB0oFSFUFVAMPSQ==&sl=I0h6S2NmSDd5MkxVW1wAGQhXT0peFhcWFQ0THU1XWghMUg==&pp=0&) is here! Best minds in tech-product-design meets best content at #FoW2020, on 28-29 February, in Bengaluru. [Register now!]( VAEOBUoESBBGD0NNR1ZfVQdYBURYDV1TIQUMBQpYGwZfD0UVF1BAQxZQDldXXlwVC1pbDiYCXQJRCBpbWlVN&ml=UAcBB0oFSFUFVAMPSQ==&sl=I0h6S2NmSDd5MkxVW1wAGQhXT0peFhcWFQ0THU1XWghMUg==&pp=0&) VAEOBUoESBBGD0NNR1ZfVQdYBURYDV1TIQUMBQpYGwZfD0UVF1BAQxZQDldXXlwVC1pbDiYCXQJRCBpbWlVN&ml=UAcBB0oFSFUFVQYBSQ==&sl=I0h6S2NmSDd5MkxVW1wAGQhXT0peFhcWFQ0THU1XWghMUg==&pp=0& For over a decade, we have inspired the entrepreneur in you through our stories. YourStory is proud to launch a learning program that will help you start your business from scratch and make it successful. [Check out the course here & take a step towards your entrepreneurial dream.]( VAEOBUoESBBGD0NNR1ZfVQdYBURYDV1TIQUMBQpYGwZfD0UVF1BAQxZQDldXXlwVC1pbDiYCXQJRCBpbWlVN&ml=UAcBB0oFSFUFVQYBSQ==&sl=I0h6S2NmSDd5MkxVW1wAGQhXT0peFhcWFQ0THU1XWghMUg==&pp=0&) VAEOBUoESBBGD0NNR1ZfVQdYBURYDV1TIQUMBQpYGwZfD0UVF1BAQxZQDldXXlwVC1pbDiYCXQJRCBpbWlVN&ml=UAcBB0oFSFUFUQMLSQ==&sl=I0h6S2NmSDd5MkxVW1wAGQhXT0peFhcWFQ0THU1XWghMUg==&pp=0& FLAME University has announced the one-year Postgraduate Program in Entrepreneurship and Innovation, set to launch in July 2020, to help you build an entrepreneurial mindset. If you're motivated to launch a new venture or diversify your family business, apply and get access to global mentorship, international immersion at Babson College USA, investment and incubation support, live startup projects, seed funding and more. 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