📊 Hyper-personalised marketing with ZEPIC; Org Chart: Chargebee’s enterprise makeover

The most interesting news selected specially for you! 31 March 2024 [View in Browser]( POWERED BY Hello, Now, startups and enterprises can enhance their brand engagement by partnering with YourStory and advertising on our YS Buzz and Weekly Wrap newsletters. [Click here]( to know more. In today's newsletter, we will talk about: - Hyper-personalised marketing with ZEPIC - Org Chart: Chargebee’s enterprise makeover - Inside Alteria Capital’s third fund - Lenovo’s AI playbook - Accel selects eight startups for Atoms 3.0 Here’s your trivia for today: How is macroalgae commonly referred to? --------------------------------------------------------------- Startup Hyper personalised marketing with ZEPIC can effectively delight and retain their customers by understanding their needs and intent through a combination of data. However, to do so, they need a consolidated picture of what customers like and how they interact and behave in real time. This is what ZEPIC, a SaaS-based customer experience startup, provides—a consolidated framework of data that helps brands personalise their communication with every individual customer. Here’s how: - The Delaware-headquartered startup, whose product and engineering team is based in Chennai, helps businesses deliver hyper-personalised experiences across the entire customer journey—from discovery to post-purchase. - Multiple data types, such as inventory, product catalogue and reviews, can be modelled on ZEPIC’s platform. Modelling refers to structuring and organising different types of data. - Going forward, ZEPIC plans to target customers in the B2C sector, such as retail and ecommerce, travel and hospitality, non-profit bodies, and sports organisations. [Read More]( --------------------------------------------------------------- From the CapTable How Chargebee changed its DNA to target enterprises The ongoing funding winter has forced companies across industries and vintages to apply the brakes and re-strategise. Software-as-a-service player Chargebee was no exception. The Chennai-born revenue growth management platform has had to change tact since small businesses—which were its bread and butter—have struggled due to the slowdown in funding.While Chargebee had already been working on attracting larger companies over the past few years, these developments forced it to go all in on servicing these larger players who haven’t been as badly affected by market conditions. This shift, though, wasn’t so simple. The company has had to re-strategise and change the way it operates over the past 12-18 months to attract more deep-pocketed clients. “Around 7-8 years ago, our largest deals were $12,000 per annum. Now, we are consistently closing a lot more six-figure deals,” Krish Subramanian, co-founder and CEO of Chargebee, tells The CapTable. [View Org Chart]( --------------------------------------------------------------- Investor Inside Alteria Capital’s third fund Mumbai-headquartered venture debt firm Alteria Capital announced the final close of its third fund at Rs 1,550 crore. The Alteria Capital Fund III Venture Debt Scheme, with a target size of Rs 1,000 crore and a green shoe option, was significantly oversubscribed. Twin strategy: - For its third fund, Alteria Capital has a twin scheme strategy, including a venture debt scheme and a shorter duration scheme, to meet the working capital needs of startups. - While it closed the venture debt scheme at $195 million, the shorter duration scheme, currently under subscription, is expected to raise around $105 million. - The shorter duration scheme—likely to see its final close by the end of 2024—will be available to all portfolio companies with the average cheque size ranging between Rs 3 crore and Rs 100 crore. [Read More]( --------------------------------------------------------------- Enterprise Lenovo’s AI playbook is a priority for CIOs in India today, but it will not rip what organisations already have. Traditional workloads will continue to exist, but they will become more intelligent, says Amit Luthra, Managing Director - India, Infrastructure Solutions Group, Lenovo, in an interaction with EnterpriseStory. Key takeaways: - One of the early movers in the AI space, Lenovo invested around $2.2 billion in this disruptive technology since 2017. - In India, too, the company has been working with various sectors to deploy its AI solutions. For instance, it is engaged with a bank to maintain its level of service even as it rapidly expands its operations. - AI can be used as part of the core business and also to create business differentiation. The real impact of AI can be felt when business goals and IT priorities align, points out Luthra. [Read More]( --------------------------------------------------------------- Startups Accel selects eight startups for Atoms 3.0 capital firm Accel has chosen eight startups as part of the third cohort of its accelerator programme, Atoms. Atoms 3.0 is said to be Accel’s first sector-focused cohort, built to back pre-seed startups operating in the AI and Industry 5.0 domains. Details: - The AI startups are Tune AI, a Gen AI stack for enterprises; Skoob, a Gen AI platform for reading; Meritic, a storytelling co-pilot for financial planning and analysis; and Arivihan, India's first AI-based, fully automated learning platform. - Atoms’ Industry 5.0 startups cohort includes Spintly, an IoT platform for smart buildings, and Asets, a multidisciplinary CAD, simulation, and engineering design platform. - According to the global investor, the 24 Atoms startups from previous cohorts of the programme have raised over $200 million in funding so far. [Read More]( --------------------------------------------------------------- News & Updates - [Foresight:]( Amazon plans to spend almost $150 billion in the coming 15 years on data centres to handle an expected explosion in demand for AI applications and other digital services. With the spending spree, the company looks to maintain its grip on the cloud services market. - [Incognito:]( X, formerly Twitter, is testing a feature that lets users create or join communities focused on “adult content” or other “not safe for work” material. Users who create a community within the app can specify in the settings that their group “contains adult-sensitive content,” according to reports. - [Memes:]( Britain’s Financial Conduct Authority announced guidelines for financial services companies and social media influencers making memes about cryptocurrencies and other investments to tackle a rise in scams. It said that any marketing for financial products, including those expressed in memes, should be fair, clear, and not misleading. Did you know? How is macroalgae commonly referred to? Answer: Seaweed. We would love to hear from you! To let us know what you liked and disliked about our newsletter, please mail nslfeedback@yourstory.com. 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