💼 Acko’s Varun Dua on brand building

Start Your Day with YS Buzz: Your 8 AM Snapshot of Today's Top Startup News! 30 March 2024 [View in Browser]( Hello, The tug of war continues between BYJU’S and its investors. At the March 29 extraordinary general meeting, [BYJU’S]( shareholders did not object to the resolution to increase the edtech company’s authorised share capital for the $200 million rights issue. However, none of the miffed investors, who proposed to oust BYJU'S founder and family from the management seat, took part in the meeting. Earlier in an email to shareholders, Founder and CEO [Byju Raveendran]( notified that the edtech firm garnered over 50% votes, and invited some of its "valued existing shareholders" to join the rights issue to safeguard their ownership stake from dilution. In other news, [PhonePe]( users can now make payments in the UAE via UPI at Mashreq NEOPAY Terminals. Meanwhile, it’s the end of an era for [Force Motors]( tractors. The automobile company is closing its agricultural tractors business and related activities from March 31 to focus on shared mobility transportation, last-mile mobility, and making special vehicles for civil and defence applications. [ICYMI:]( All you need to know about how Elon Musk’s Grok chatbot works. BTW, the AI chatbot by xAI is soon getting an upgrade—[Grok 1.5](. In today’s newsletter, we will talk about - Acko’s Varun Dua on brand building - The secrets of good storytelling - Bringing better life to MP’s tribal children Here’s your trivia for today: Who is the youngest heavyweight champion in history? --------------------------------------------------------------- Interview Acko’s Varun Dua on brand building success of any business relies on how well it connects with its customers over time. While many startups rush to capture attention through flashy ad campaigns and marketing, Varun Dua, Founder of ACKO Insurance, believes that startups today have lost their way by becoming too promotional in their approach. In an open dialogue with Shradha Sharma, Founder and CEO of YourStory, Dua talks about Acko’s journey and its impact on India's insurance landscape at the India Innovation Summit, hosted by Arkam Ventures. Deep dive: - Brand building, according to Dua, is an art that is fading, with startups often prioritising capital expenditure over genuine brand development. - Before starting up, he worked at Tata AIG Life Insurance right after the Indian insurance sector opened up to private companies. - Acko currently offers insurance for various needs, including travel, gadgets, and health, catering to over 80 to 100 million customers, said the founder. [Read More]( --------------------------------------------------------------- Top Funding Deals of the Week 1) Avanse Financial Services: $120M|Equity 2) Ambit Finvest: $82.7M|Equity 3) Aye Finance: $16.2M|Debt --------------------------------------------------------------- TechSparks The secrets of good storytelling storytelling is becoming increasingly critical across domains, whether it is for producing written or visual content, creating data-driven narratives, or marketing a brand, Indian Hindi author Divya Prakash Dubey said at TechSparks Mumbai 2024, as he decoded what it takes to create a memorable story. Plotline: - Dubey has written six books—two story collections and four short novels, as well as Hindi dialogues for the movies Ponniyin Selvan: I and Ponniyin Selvan: II. - "A good story has to present a problem—such as someone wanting something they don't have. And their struggle to get this thing should touch our own struggles in some way," Dubey explained. - He has been publishing his work since 2013 when he began writing alongside his full-time job as a marketing executive. [Read More]( --------------------------------------------------------------- Education Bringing better life to MP’s tribal children a remote village in the district of Mandla in Madhya Pradesh—about three hours away from Jabalpur—stands Riverside Natural School. The residential school, started by Priya Nadkarni and Digvijay Singh in 2016, is home to over 300 tribal students. It offers education, shelter, and nutrition and trains the students in football, farming, and technology. Accessibility: - In terms of technology education, the school has partnered with platforms like Coursera and other online and offline training providers to teach basic programming, Python, Java, and AI tools. - Starting with 30 students, the school now has over 300 students, and the hostel houses nearly 147 students. - A majority of students who come from underserved communities wish to start earning as soon as possible. The school helps them fetch internship opportunities in Zoho, etc. [Read More]( --------------------------------------------------------------- News & Updates - [Unveil:]( Apple plans to kick off its annual Worldwide Developers Conference on June 10, when it is expected to unveil its long-anticipated AI strategy. Also, the company’s overseas suppliers have ramped up production of its long-anticipated [new iPads]( and a launch is planned for early May. - [Double:]( Huawei said on Friday its net profit for 2023 more than doubled, thanks to better product offerings. The company also attributed the profit gains to revenue growth of 9.6% year-on-year (YoY) to 704.2 billion yuan ($99.18 billion). Net profit grew by 144.5% YoY to $12 billion. - [Slowdown:]( US inflation rose in line with expectations in February, likely keeping the US Federal Reserve on hold before it can start considering interest rate cuts. The personal consumption expenditures price index, excluding food and energy, increased 2.8% on a 12-month basis and was up 0.3% from a month ago. Here's what else we have for you Leveraging data for better lending practices In a panel discussion hosted during TechSparks 2024 in Mumbai, participants discussed how the lending ecosystem has completely changed over the last few years. If predictions are to be believed, it is projected to surpass $720 billion by 2030. From utilizing data for innovation to looking for solutions for better distribution—insights on this and more to look forward to! [💼] Read now to unlock the transformative potential of data in leapfrogging the digital lending ecosystem! [📊][💡] [Know More]( --------------------------------------------------------------- Insurance for all: Exploring new frontiers in insurtech In a panel discussion hosted during TechSparks 2024 in Mumbai, participants offered intriguing insights into how data can help achieve the mission of ‘Insurance for All’ by 2047. From discussing the current impact of digitization in the sector to how trust deficit can be tackled, and what lies in the future, industry leaders share their perspectives. Read now to unlock the transformative potential of data in driving business success in insurance! [📊][💡] [Know More]( --------------------------------------------------------------- At Canon, inclusivity is more than a metric—it is the driving force behind the company’s success In association with Canon Inclusivity is more than celebrating International Women’s Day. Inclusivity is more than a metric to fulfil. It is a constant promise of building, nurturing, and growing your company towards one goal—a place to succeed. Here’s how Canon India is making a difference every day, by championing and empowering its women employees through effective mentorship, upskilling programmers, access to better benefits, and a workplace to love. She #CANWithCanon. [Watch Here]( Did you know? Who is the youngest heavyweight champion in history? Answer: Mike Tyson. Tyson became a heavyweight at the age of 20, defeating Trevor Berbick in 1986. We would love to hear from you! To let us know what you liked and disliked about our newsletter, please mail nslfeedback@yourstory.com. If you don’t already get this newsletter in your inbox, [sign up here](. For past editions of the YourStory Buzz, you can check our [Daily Capsule page here](. [Feedback]( [Unsubscribe]( [Newsletters](