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Here are 5 tips to help you get more sales from your product page

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yithemes.com

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athena@yithemes.com

Sent On

Mon, May 13, 2024 12:02 PM

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Hi there, You probably want to know how to get more sales from your e-commerce. Have you thought tha

[YITH]( Hi there, You probably want to know how to get more sales from your e-commerce. Have you thought that your product page might be the answer?  The product page is at the heart of the user's purchase decision, as it is the first step in the buying process. However, a [study]( by the Baymard Institute shows that only 48% of the highest-revenue e-commerce sites in the US and Europe have a "fair" or "good" product page UX, and none have a "perfect" performance. With small changes on these pages, such as adding a floating add-to-cart button, you can increase sales. 5 tips to help you get more sales from your product page 1. Add a quality image of the product It is important to show the product in a real context, so that users can understand the dimensions, designs, colors, etc. The perfect example is Ikea, which adds images of its furniture in a real context: a kitchen, a bedroom, etc. In addition, they advise to use at least 5 product images: a simple one with a uniform background, a photo in real context and from different sides. Another example is Zalando, which displays shoes in such a way that users can see the products in 360 degrees.   2. Use a short description of the product to show simple and important information You can add relevant information such as the material of the product (cotton, leather, silk, etc.). It is also important to add a longer description below the product to describe its features.  3. Add a Frequently Asked Questions section and a Reviews section According to Internet Retailer, you can increase your e-commerce conversion rate by 14-76% just by adding product reviews to your online store. In addition, some market research shows that 77% of consumers read reviews before making an online purchase. We have recently redesigned and added new features to our YITH Advanced Reviews plugin, which allows you to enhance your reviews section with filters, counters and other tools. If you don't have reviews in your store yet, this is the [ideal time to invest in them]( > 4. Add a sticky (or floating) Add to Cart button if the page is too lengthy This button moves up and down the page as your customers scroll through your store. This way, they don't have to search for a way to add products to their cart if they've scrolled down a long page. This gives your customers an easy way to checkout by improving the user experience and reminding them with a call to action that they can buy at any time. This can increase conversions. 5. Add the guarantee texts (free shipping, refund policy, etc.) We also recommend displaying the various policies and warrantees of your shop, such as the money-back guarantee, the free shipping and so on. All these small but key details will give confidence to your users, making them feel reassured when purchasing from your shop. We've got some great tips for you to try out on your product pages. Even if your users may not purchase, implementing these tips can significantly change how they view your shop and increase trust. What are you waiting for? Don't miss our next newsletter! Warm regards, Athena Kiourka Customer care YOUR INSPIRATION SOLUTIONS S.L.U., Calle San Francisco, 63, Bajo derecha, 38001 Santa Cruz, Santa Cruz de Tenerife, España You are receiving this e-mail because you purchased one or more plugins on our site yithemes.com. [Click here to unsubscribe]( if you are not interested to get offers, discounts and content related to WooCommerce.

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