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[View Email In Browser]( | [Add us to your address book]( | [Forward to a colleague]( [World Scientific Publishing Co.]( [WorldSci]( 20% Off | Use Code: SEPT234 | Valid Until 09 October 2023 Pre-Order these Upcoming Titles! [Art of Joy]( [Art of Joy]( The World of Yip Yew Chong By: Tai Ho Woon How does a certified accountant become an artist? How did the world of finance instruct his art to make him the unlikely artist that he is today? How has his art been able to bring so much joy to Singaporeans and foreigners alike? Art of Joy unravels the fascinating story of Yip Yew Chong, from the moment his ability to draw was spotted in kindergarten, his early humble years in Chinatown, the strong bond with his mother, grandmother and aunt, to his marriage, children and corporate success. This book tells the story of planning for one's second act, and how that can be more successful and more fulfilling than the first. Few know that Yip only started painting murals in 2015, or that he only devoted himself to his craft full-time in 2018. Yip's success in painting came only after his success in the world of finance, but painting was his first love. He cradled this love through his corporate life, never letting go, and switched to paint full time only when he was ready. The art of joy is also the art of knowing what makes us and keeps us happy, and how that happiness is shown and shared. [Pre-order Now]( [K-pop Innovation]( [K-pop Innovation]( The Future of Korean Innovation that Took the World by Storm By: Jangwoo Lee (Kyungpook National University, South Korea) K-pop's remarkable global popularity is no coincidence. Its success cannot be attributed to a talented individual or a set of favourable government policies but is instead the result of continuous innovation by risk-taking entrepreneurs. For the first time in English, this book presents a focus on the managerial and structural features of the K-pop industry to unpack the resounding success of K-pop companies and the Hallyu Wave phenomenon. It analyses leading industry players, explaining the success strategies of K-pop from the perspective of innovation management theory. It places a particular special emphasis on SM Entertainment, a leading pioneer in the South Korean entertainment industry, and sheds light on the company's strategies for success. Simultaneously, an interesting parallel with the semiconductor and IT industries is made, noting common characteristics between them. [Pre-order Now]( [As Equals]( [As Equals]( The Oei Women of Java By: Daryl Yeap As Equals: The Oei Women of Java is the story of Hui-Lan, Ida and Lucy, daughters and wife of Java's Sugar King and Asia's richest man at the turn of the 20th century — Oei Tiong Ham. Born at the height of Sinophobic fears, Western imperialism and the eugenics movement, the three became the epitome of the modern woman. They punctured through cultural stereotypes, defied social conventions and boldly brushed aside the double burden of being born Chinese and female. Their life stories intertwined with two parallel narratives: the glamourous and dark sides of modernity. [Pre-order Now]( [The King's Chinese]( [The King's Chinese]( From Barber to Banker, the story of Yeap Chor Ee and the Straits Chinese By: Daryl Yeap "The King's Chinese is an important book that fills in much of the tapestry and colour of early history of family and business in Penang, Malaya and Indonesia. Daryl Yeap writes with a keen eye for detail to weave the rise of a penniless immigrant barber who rose through sheer wits and ability to become one of the most successful tycoons in Asia. The stories of the tumultuous age of boom, bust, war and independence are brought alive through the intertwined careers of Yeap Chor Ee and his Javanese business partner and in-law Oei Tiong Ham. A great contribution to Malaysiana and Penang history." Tan Sri Andrew Sheng Distinguished Fellow, Asia Global Institute, The University of Hong Kong [Pre-order Now]( [Browse Our Singapore Collection]( [World Scientific Publishing Co.]( World Scientific Publishing Co Ltd 5 Toh Tuck Link Singapore 596224 [sales@wspc.com.sg](mailto:sales@wspc.com.sg?subject=Sales%20Enquiry) [About Us]( [For Authors]( [For Booksellers]( [For Librarians]( [Copyright & Permissions]( [Translation Rights]( [Contact Us]( [FAQ]( [Twitter]( [Facebook]( [Youtube]( [Instagram]( [Linkedin]( [Website]( Terms & Conditions An ordering guide can be found [here](. Prices are subject to change without prior notice. This promotion is available only to individuals purchasing directly from World Scientific's web site. It is not available to libraries and booksellers. Not available in India and SAARC countries. Promotion is valid while stocks last. Delivery may be delayed up to 2 months due to high demand. S$ price is valid for Singapore markets only. If you have any questions or require more information, please email us at [sales@wspc.com.sg](mailto:sales@wspc.com.sg?subject=Sale%20Enquiry) This email was sent to {EMAIL}. Want to change how you receive these emails? You can [update your preferences]( or [unsubscribe]( from this list. Copyright © 2023 World Scientific Publishing Co Pte Ltd, All rights reserved. You are receiving this email because you have signed up to receive newsletters from World Scientific Publishing Co.