Take a walk on the Wild Side with your monthly support. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Friend, today is World Lion Day but I don’t feel like celebrating because right now thousands of lion cubs are born to die. We’ve been fighting to end this cycle of cruelty, and we aren’t giving up. But we need steady monthly support in order to keep the pressure up against an industry that’s only interests is protecting its money. I know you agree no cub deserves to live its life in cruel captivity so [if you haven]( yet, please join the Wild Side, to have your first monthly gift matched with $100.]( - Lindsay Oliver
Executive Director [World Animal Protection]( [.](
[.] [lion cub in cage]( [.] [Don’t Let Lions Suffer]( [Your Monthly Gift Will Break the Cycles of Abuse]( [Give Monthly]( Dear Friend, In 2021, we moved the South African government to phase out and ban captive lion breeding and trophy hunting. But now, industry pressure is jeopardizing the government’s commitment. We cannot let that happen. Lions need you, now more than ever. [That’s why I’m urging you to join the Wild Side as one of 100 new monthly donors in honor of World Lion Day. Through August 31 a generous donor has agreed to match your monthly gift with an additional $100! There is no better time to become a monthly donor than right now.]( As a member of the Wild Side, you will be playing a vital role in ending the cruel cycles of abuse that captive lions and so many other wild animals endure. These majestic animals suffer a lifetime of pain and misery, cramped in small enclosures that often lead to aggressive and even fatal fights as well as the rapid spread of disease. Lionesses are overbred, producing litter after litter. Often cubs are born with defects and diseases due to inbreeding. Heartbreakingly, cubs are torn apart from their mothers just days after they are born and used as props by unsuspecting tourists. But the abuse doesn’t end there. Once lions become too old or are no longer needed for breeding, they’ll be exploited for entertainment, trophy hunting, or traditional medicine. As trophy hunts, wealthy tourists pay a hefty price to kill them. Often it takes many shots by amateur hunters before succumbing to a slow and painful death. For traditional medicine, lions are slaughtered for their bones ultimately contributing to the dangerous growth of illicit markets due to increasing demand. [Take action for lions. Join the Wild Side as one of 100 new monthly donors today, and your gift will be matched with an additional $100!]( [Join The Wild Side]( Lions are in crisis, and they need our unwavering support to put an end to these abusive cycles. There are nearly four times as many lions suffering in cruel captivity in South Africa than there are in the wild. Those in the wild will face similar fates as their habitats are destroyed and the breeding industry goes unchecked. It’s time to change this devastating reality. When you join as a monthly donor, [your gift, matched with an additional $100, will help fuel our renewed efforts to end captive lion breeding in South Africa.]( Your ongoing support will make sure the government is held accountable for its promises. Let’s make sure that this is truly the last generation of lions to suffer. [Please start your most generous monthly gift in honor of World Lion Day. Your generous monthly donation will have a profound impact on the lives of lions and other exploited animals, ensuring they can roam freely and live on the Wild Side.]( I look forward to welcoming you as the newest member of the Wild Side soon. Sincerely, Lindsay Oliver
Executive Director
World Animal Protection US PS In South Africa, lions are born to die. [But this World Lion Day you can turn the tides when you help us reach our goal of 100 new monthly donors by joining the Wild Side. Your monthly support comes at a critical time for Lions.]( As a monthly donor, you’ll help us seize the moment once more to ensure that this is truly the last generation of lions to suffer. With your support, lions can be born to be free. Born to be wild. [Give Monthly]( [World Animal Protection](
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We end the needless suffering of animals
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We were known as WSPA (World Society for the Protection of Animals) [World Animal Protection
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