4 Major Trends Caused by COVID-19 and How to Respond [Data]

Data shows dips in mobile traffic, increases in YouTube traffic, and more. [WordStream] [This Month's Content Recap] [4 Major Trends Caused by COVID-19 and How to Respond [Data]]( Our lives have changed so quickly in the past few weeks as COVID-19 became a pandemic. And when people’s behaviors change, their search behaviors change too. As more data emerges and trends become apparent, there’s plenty of room for small businesses to adjust to the challenges brought on by the COVID-19 pandemic. At WordStream, we’re looking across tens of thousands of advertisers to understand the impact of COVID-19 on PPC advertising. In this article, we’ll examine several trends that have emerged over recent days and weeks as COVID-19 has spread, including decreased store visits, new trending searches, and increased traffic to YouTube. Plus, we’re sharing viable, actionable strategies for how advertisers can adjust their campaigns to reduce the negative impact of the crisis. [KEEP READING]( [Free Google Ads Grader]( Google Ads can be hard. Find out how you compare to your competitors & get actionable tips to improve! [GET YOUR FREE REPORT]( [More from the WordStream Blog] [Growth Academy: Free, On-Demand Marketing Training]( [READ THE FULL POST >>]( [How COVID-19 Has Impacted Google Ads Results for 21 Industries [Data]]( [READ THE FULL POST >>]( [The Goal Talk Podcast]( [READ THE FULL POST >>]( [Facebook]( [Twitter]( [LinkedIn]( [Instagram]( [YouTube]( WordStream 101 Huntington Ave Boston, MA 02199 If you no longer wish to receive these emails, click on the following link: [Unsubscribe](