How COVID-19 Has Impacted Google Ads Results for 21 Industries [Data]

We’re sharing changes in search volume, impressions, conversions and more. [WordStream] [This Month's Content Recap] [How COVID-19 Has Impacted Google Ads Results for 21 Industries [Data]]( COVID-19 has evolved into a global event impacting public health as well as the economy. These are uncertain times, and we don't have all the answers, but what we do know now is that small businesses have felt sudden changes in their campaign performance as a result of this worldwide pandemic. We’ve seen that global events often impact PPC performance, and COVID-19 is no exception. As businesses change their operations, people stay in their homes more, and the world reacts to a pandemic unfolding in real time—they turn to online search and news for answers to their questions and solutions to their new needs. For some advertisers, these new searchers are driving new audiences to find their way to advertisers' sites, and some are becoming new customers. For others, the results aren’t as great, and the strategies will need to shift. At WordStream, we’ve looked across tens of thousands of advertisers to understand the impact of COVID-19 on PPC advertising so far. In this article, we’ll examine 21 industries that have noticed serious changes to their Google Ads accounts over recent days and weeks as COVID-19 has spread and interrupted normal life and business. [KEEP READING]( [Free Google Ads Grader]( Google Ads can be hard. Find out how you compare to your competitors & get actionable tips to improve! [GET YOUR FREE REPORT]( [More from the WordStream Blog] [Growth Academy: Free, On-Demand Marketing Training]( [READ THE FULL POST >>]( [How the Coronavirus (COVID-19) Pandemic Is Affecting Small Businesses & Marketers]( [READ THE FULL POST >>]( [The Goal Talk Podcast]( [READ THE FULL POST >>]( [Facebook]( [Twitter]( [LinkedIn]( [Instagram]( [YouTube]( WordStream 101 Huntington Ave Boston, MA 02199 If you no longer wish to receive these emails, click on the following link: [Unsubscribe](