Looking for Cheaper Clicks? Start Layering Audiences & Keywords

Here’s how to set up your campaigns and test our cost-effective strategy! [WordStream] [This Month's Content Recap] [How to Layer Audiences & Keywords to Uncover Cheaper Clicks]( There are more advertisers using PPC platforms than ever before, which can make it harder for advertisers with smaller budgets to see quality results. The days of cheap clicks and cheap leads on Facebook Ads and Instagram Ads are coming to a close. And if you’re a marketing manager or a small business owner trying to get more business for the same amount of budget as last year, you’ve got a substantial challenge. CPCs have risen year over year, making it harder to deliver those results. This might sound pretty doom and gloom, but don’t worry—you can still find cheaper clicks. In fact, we’re sharing a safe, targeted, cost-effective solution for growth in an increasingly competitive search marketing landscape: layering audiences and keywords. In this guide, we’ll tell you everything you need to know to get started, including a refresher on audiences, how to set up your campaigns, and what to look for in your test results! [KEEP READING]( [Free Google Ads Grader]( Google Ads can be hard. Find out how you compare to your competitors & get actionable tips to improve! [GET YOUR FREE REPORT]( [More from the WordStream Blog] [7 Irresistible Networking Strategies for Marketers]( [READ THE FULL POST >>]( [Introducing The Goal Talk Podcast from WordStream]( [READ THE FULL POST >>]( [How to Boost Engagement with User-Generated Content on Instagram]( [READ THE FULL POST >>]( [Facebook]( [Twitter]( [LinkedIn]( [Instagram]( [YouTube]( WordStream 101 Huntington Ave Boston, MA 02199 If you no longer wish to receive these emails, click on the following link: [Unsubscribe](