The New Google SERP: 3 Changes & 3 Things That Haven't Changed...Yet

This Week's Performance Tip Brought to you by: [WordStream] [The New Google SERP: 3 Changes & 3 Things That Haven't Changed…Yet] The New Google SERP: 3 Changes & 3 Things that Haven't Changed...YET It’s never a slow week in SEM. Last week, Google decided to start rolling out the biggest change to the SERP we’ve seen in years by removing the PPC ads along the right side of the SERP. Moz first noticed the changes early on Thursday (Feb 18) morning and by Friday afternoon, the industry was ablaze with theory and speculation as to how the disappearance of side ads would change the paid search ecosystem. In light of these changes and the rampant speculation, let’s take an early look at what advertisers have seen on the SERP in the days following this change, including how CTR and CPC are changing and the big winners and losers… [Read Full Post] [Grade Your Account Now!] AdWords Performance Grader [Are you making mistakes in AdWords? Find out how your performance compares to similar advertisers, and get actionable tips to improve your results! [Grade Your Account Free]] [ComputerKid_PerfTip_Dec31.png] [Danger, Will Robinson! 3 Default AdWords Settings to Avoid][Read Full Post »] [6 FREE Facebook Marketing Tools to Juice Up Your Campaigns][Read Full Post »] [Breaking News] [Big Changes to Google Ad Placement]Recently Google REALLY shook things up by eliminating standard text ads on the right side of the page and increasing top-of-page ads to four for many queries. So what does this mean for YOU and your ad campaigns? [Watch Now >>] [Twitter] [Facebook] [Blog] [Send to a Friend] | [Unsubscribe] WordStream 177 Huntington Ave, Boston, Massachusetts 02115