Why data consolidation is imperative in 2017

Hi {NAME}, The landscape of Customer Intelligence is ever-evolving, cultivating new ways to understand who our customers are and how to most effectively deliver the rich experiences that keep them coming back. To keep you informed on the latest advancements and thought processes, we've collected our favorite posts over the last few months that capture where the industry is going and how you can stay at the forefront of innovation. Enjoy! - [Why Data Consolidation Is Imperative in 2017]: We have incredible data at our fingertips, but many businesses have failed to make the progress they anticipated. Why? Because amidst the excitement of adding new tools, sources and applications to the analytics repertoire, they neglected to develop a structure that ties it all together. - [6 Ways Product Managers Can Be Heroes with Behavioral Data]: There are unique ways that product managers can harness behavioral data to help fellow employees make smarter, more efficient, data-driven decisions. Here are six tactics that every product manager can employ to grow from the unsung hero to every employee’s best friend. - [Using Analytics to Ignite Innovation Among Employees]: We can all grasp the power that data has in enabling employees to make better-informed decisions. But, what if data could do more than that? Imagine the impact that could be felt if the terabytes of information collected on a daily basis were harnessed to actually spawn innovation – not only in the product team or the marketing department – but in every single employee across your organization? - [How to Master Full-Funnel Attribution with Customer Analytics]: With full funnel attribution, each touch point in the customer experience should tie directly to a result and show the impact over time. To achieve this, we've outlined the three steps marketers should take that will fuze attribution modeling with real-time analytics to deliver an unparalleled customer experience. - [6 Must-Watch Big Data Trends for 2017]: In an age where deeper, more meaningful insights have become a competitive necessity, it will be imperative in 2017 to embrace and fully utilize the data trends that will drive your organization into the future. We’re predicting six technological advancements this year that will enable organizations to reach new levels of personalization, collaboration and synchronization. - [3 Objections to Data Transparency Hurting Your Business]: While many businesses have listed transparency as a core value within their organization, true data transparency has yet take hold in the majority of companies. To achieve this, we've outlined three common objections to data transparency and how to overcome them. - [How to Build a Sales-Accelerating Product Qualified Lead Engine]: Companies that prove the value of freemium are harnessing their vast data-sets to pioneer a new piece of the sales funnel that reduces waste, boosts efficiency and converts leads at around 50 percent – the Product Qualified Lead (PQL). This email was sent to [{EMAIL}]. Do you need help? Visit our [Help Desk]. [Click here to unsubscribe from our newsletters.] © Woopra, Inc. 1112 Bryant St, 3rd Floor, San Francisco, CA 94103.