Should Organizations Worry About a Decline in Membership?

Wild Apricot Monthly Blog Update [Facebook]([Twitter]([LinkedIn]( [Wild Apricot Monthly Blog Update]( Hi {NAME}, Last month we released the [2020 Membership Growth Report: Benchmarks and Insights for Growing Revenue and Constituents](. After surveying over 1,000 membership organizations just like yours, we learned that a whopping 68% of them had difficulty growing their membership. In fact, 25% didn’t grow at all and 11% even shrank! So what does this mean? Are membership organizations really on the decline? Should you worry? To help answer these questions we turned to three experts in the membership field: Amanda Kaiser, Joy Duling and Sarah Sladek. We asked them: - Why do you think so many membership organizations are struggling to grow their membership? - What advice do you have for membership organizations who are worried about engaging and retaining members throughout COVID-19? - What do you think membership organizations need to do in 2021 to stay relevant to their existing and potential members? Check out the [full blog post]( to read their answers and learn how your organization can defy the trend and grow your membership in 2021! --------------------------------------------------------------- Other educational resources we prepared this month are: - [35 Membership Stats You Must Know in 2020]( - [How to Prepare a Nonprofit Fundraising Plan]( - [5 Tips to Adapt Your Nonprofit Fundraising During COVID-19]( - [10 Advocacy Websites That Are Doing it Right]( - [How the Senior Dining Association Grew Their Contact Database 501% Throughout COVID-19]( - [Everything You Need to Know About Charitable Donation Receipts]( - [Nonprofit Boards: 7 Key Responsibilities for Good Governance]( - [8 Club Trends To Pay Attention To in 2021]( - [4 Steps to Writing the Perfect Lapsed Donor Letter + Template]( - [7 Association Trends We'll See in 2021]( All the best, Tatiana Morand (Activist Apricot) This message was sent to you by [Wild Apricot Inc.]() 144 Front St. W., Suite 725 Toronto, ON, Canada M5J 2L7 You can [change your communication preferences or unsubscribe]( from future mailings [Envoke tracking]