Hi {NAME}, When it comes to print-on-demand, top sellers know that designs are everything. You can have the most savvy-looking website, but if your designs arenât compelling enough, no one is going to buy from you. So we thought this email would be a great opportunity to offer you some quick tips on how to create designs that SELL. Here are 7 tips for creating profitable t-shirt designs (starting at number 7 and working our way to number 1)... Tip #7: Black t-shirts sell the best
No matter what outfit you wear, you canât go wrong with black. - Itâs flattering on most body shapes - It can go with pretty much anything! - And it doesnât get dirty easily So, the takeaway here is pretty obvious: Include black as an option for every t-shirt in your store. Youâll be surprised by how quick your conversions increase by offering a colour most people love. Tip #6: Use Pinterest to find winning designs
Hereâs a simple but sneaky Pinterest Hack to find winning designs. Go to Pinterest.com and in the search bar, type in the name of your niche + tattoo. In the results, youâll find a range of unique designs people are super passionate about. This is smarter than typing in niche + designs, something other sellers are probably already searching for. Tip #5: Humour & wit sells
No matter where you are, humour is key for warming up those around you. Funny t-shirts have the same effect. You may not be verbally making the joke, but your t-shirt is doing the job for you. (In fact, thatâs what even makes it funnier!) This is a big reason why humour and wit sells. Not because it makes us laugh, but because it makes others laugh too. Having someone compliment your t-shirts is always awesome. And funny t-shirts always get compliments. Tip #4: Offer customers the option to personalize
When something is personally made for you, chances are that youâll tend to value A LOT more. The same applies to print-on-demand â people love personalised merchandise. Not only that, but people are willing to pay more for something thatâs personalised. So in other words, personalization can increase your profits. Since a personalised design is unique, itâs price canât be compared to another t-shirt â because there is no other t-shirt like it. Spod is a great Print-on-Demand app that allows customers to personalise their items with their own name. Tip #3: Choose one niche
The first step in starting a t-shirt business is knowing the niche youâre appealing to. The term ânicheâ refers to a sub-market or category your products appeal to. A niche can be based around a specific animal like dogs or cats. It can be based around a profession like nurses, doctors or photographers. Or it can be based around something fun and fanatic, like socks or phone cases. But thereâs one thing all niches have in common: they are things people are passionate about. And this is what makes them so profitable. People buy what they love, and love what they buy. When you focus on serving one market, you can build a profitable customer base. You can gain the chance to grow a real, long term brand.
This gives you insight on how people in your niche behave on a deeper level. This way, you can optimize your store around them and create a powerful shopping experience. The result? You win over the trust of prospects, earn more sales and boost conversion rates! Tip #2: Spy on popular t-shirt designs
If youâre not very creative, thatâs okay â you donât have to create a design from scratch. Instead, you can gain inspiration from designs that are already successful. This sounds like copying, but it really isnât. Youâre simply looking for designs that have proven to sell. Then, emulating that design with your own little twist. That âtwistâ can be in the form of a different imagery, wording, colour or even text layout. Where can you find successful designs? Well, thereâs plenty of places to look. Etsy, RedBubble, TeeSpring, Pinterest are all great places to fish for inspiration. Tip #1: Research, research, research!
This one goes without saying. If you donât take the time to research your customer BEFORE you create a design, youâll end up creating something that nobody really âgets.â Successful designs are hardly ever just made up. Usually, they require extensive research around your customer. Do research on how they think, how they act, their interests, and even their fears, hopes and beliefs. Now, some of you may scoff at this tip. It may even feel like a chore to some. Thatâs why most designs out there look patched up. You can clearly see they havenât cared to do any research on their ideal customer. Those who do, however, end up profiting BIG. And thatâs because they created a design based on what their customer is genuinely interested in. Have patience. Do the research before you create a design. Using this tip alone can almost double your chances of success. And saves you a lot of time and money in the long-term. We hope you enjoyed this email, and we'll talk again soon! Kind Regards,
The Wholesale Ted Team
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