Check out how we engaged with our members last month...

Our November comms round up Hi {NAME}, It’s almost Christmas and we can’t wait to start seeing the increase in engagement and activity come January! For now, keep reading to find out how we engaged with the database last month. November comms campaigns Free read opportunity for basic members On the 5th November, for Bonfire Night, we sent out a Free Read opportunity to all basic members in all networks. This allowed them to read their messages for free between 6pm and midnight. This increased the number of peak members online by 108% and the number of first messages being sent by 150%. Mid-month discount offer This month’s mid-month discount offer took place between the 10th and 13th of November. It contributed to a 43% increase in upgrades and a 105% increase in re-initials. A reminder to play Encounters We sent out a reminder to all networks on the 19th November to encourage all members to play Encounters. The campaign was split by age group to allow for more diverse imagery to be used (with a generic version going to niched sites). We saw a 103% increase in Encounters votes and a 40% increase in matches over the following three days! Black Friday and Cyber Monday deals Between the 24th and 27th of November, we offered all basic members a 40% discount off their membership rate if they upgraded during this period. This contributed to a 43% increase in upgrades during this period and a 94% increase in re-initials. [To continue reading the rest of our comms campaigns, you can do so on our blog here.]( Thanks for reading! Our comms team have been very busy creating and scheduling Christmas themed campaigns to use throughout December. Make sure you keep your eyes peeled for them this month or in the round up in January. Best wishes, Katie Hing PR & Marketing Executive [White Label Dating®]( [facebook]( [twitter]( [google plus]( [linkedin]( [youtube]( Don't want to receive this email any more? [Unsubscribe here]( White Label Dating®, Minton Place, Victoria Street, Windsor, Berkshire, UK, SL4 1EG