An easy way to attract more of your ideal clients

Plus how to stand out in your local market. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ [WeddingPro Logo]( [The power of The Knot + WeddingWire]( [The power of The Knot + WeddingWire]( February 15, 2024 The Toast 🥂 The first look at need-to-know tips, stories and more to help you get the most out of your business. February 15, 2024 The Toast 🥂 The first look at need-to-know tips, stories and more to help you get the most out of your business. Trending now How to define your ideal client With many newly engaged couples beginning their planning journeys, we know you’re busy working on ways to reach these new potential clients. That’s why now’s the perfect time to establish (or update!) an important document for your business’s success: your ideal client avatar! An ideal client avatar is a documented profile of your optimal client—who you want to attract and book. Having this document helps you understand your target customer, so that you can be intentional in your marketing to appeal to the couples who are a great fit for your services, and most likely to book you. Discover more about how to create or update your ideal client avatar in [How to Define Your Ideal Client]( so you can make the most of this engagement season. [Learn more]( Trending now How to define your ideal client With many newly engaged couples beginning their planning journeys, we know you’re busy working on ways to reach these new potential clients. That’s why now’s the perfect time to establish (or update!) an important document for your business’s success: your ideal client avatar! An ideal client avatar is a documented profile of your optimal client—who you want to attract and book. Having this document helps you understand your target customer, so that you can be intentional in your marketing to appeal to the couples who are a great fit for your services, and most likely to book you. Discover more about how to create or update your ideal client avatar in [How to Define Your Ideal Client]( so you can make the most of this engagement season. [Learn more]( Can't-miss events Increase your organic reach to potential clients with SEO Made Easy: A Masterclass for Wedding Pros. Join WeddingPro Educator Sara Dunn, the Wedding SEO Specialist at Sara Does SEO, to learn what search engines are really looking for and discover how to get first-page results. [Register today]( Get the inside scoop from our editors and engaged couples on the biggest trends to watch for this year with the 2024 Wedding Trend Report, Unveiled. Join Lauren Kay, Executive Editor of The Knot Magazine, for our top tips on upcoming popular decor and style elements you’ll see more of this year, helping couples navigate the planning process and more. [Watch the replay]( Tired of spending countless hours creating content? Join WeddingPro Educator Andrea Eppolito for Maximizing Impact: Content Creation & Distribution for Social Media. You’ll learn how to create 30 days of engaging content in under 90 minutes and tips to increase your conversion rates with your content. [Watch the replay]( Can't-miss events Increase your organic reach to potential clients with SEO Made Easy: A Masterclass for Wedding Pros. Join WeddingPro Educator Sara Dunn, the Wedding SEO Specialist at Sara Does SEO, to learn what search engines are really looking for and discover how to get first-page results. [Register today]( Get the inside scoop from our editors and engaged couples on the biggest trends to watch for this year with the 2024 Wedding Trend Report, Unveiled. Join Lauren Kay, Executive Editor of The Knot Magazine, for our top tips on upcoming popular decor and style elements you’ll see more of this year, helping couples navigate the planning process and more. [Watch the replay]( Tired of spending countless hours creating content? Join WeddingPro Educator Andrea Eppolito for Maximizing Impact: Content Creation & Distribution for Social Media. You’ll learn how to create 30 days of engaging content in under 90 minutes and tips to increase your conversion rates with your content. [Watch the replay]( A Valentine’s Day gift from us to you 💖 To show you our gratitude for being at the heart of what we do, we’re gifting 15% off new ad packages to help find (and book!) more of your ideal couples. Sign up before Friday, February 16 [Save 15% today]( A Valentine’s Day gift from us to you 💖 To show you our gratitude for being at the heart of what we do, we’re gifting 15% off new ad packages to help find (and book!) more of your ideal couples. Sign up before Friday, February 16 [Save 15% today]( Good reads - If you’ve been in the wedding industry for a while, it’s easy to start making assumptions about the interests and priorities of engaged couples. But our research shows common assumptions aren’t always accurate! Check out the truth behind [top assumptions]( wedding pros make about today’s engaged couples. - Operating in a crowded market can make growing your wedding business challenging. Get WeddingPro’s [top local marketing tips and tricks]( to help couples easily find and book your services. - If you’re looking to convert more leads into bookings, it all comes down to building trust with potential clients. Discover what four expert wedding pros had to say about [how to do just that](. Good reads - If you’ve been in the wedding industry for a while, it’s easy to start making assumptions about the interests and priorities of engaged couples. But our research shows common assumptions aren’t always accurate! Check out the truth behind [top assumptions]( wedding pros make about today’s engaged couples. - Operating in a crowded market can make growing your wedding business challenging. Get WeddingPro’s [top local marketing tips and tricks]( to help couples easily find and book your services. - If you’re looking to convert more leads into bookings, it all comes down to building trust with potential clients. Discover what four expert wedding pros had to say about [how to do just that](. Why WeddingPro? Having a Storefront on The Knot and WeddingWire can help you reach your goals and ensure your business thrives. Learn more about [how you can use these platforms]( to connect with more couples. Why WeddingPro? Having a Storefront on The Knot and WeddingWire can help you reach your goals and ensure your business thrives. Learn more about [how you can use these platforms]( to connect with more couples. Inspo of the month We drew major inspo for our Valentine’s Day beauty looks thanks to this photo of luxury bridal makeup artist, Lady Amani, doing her thing. MUA [@ladyamanibeauty]( Photographer [@agnieszkam_photography]( Inspo of the week We drew major inspo for our Valentine’s Day beauty looks thanks to this photo of luxury bridal makeup artist, Lady Amani, doing her thing. MUA [@ladyamanibeauty]( Photographer [@agnieszkam_photography]( For your drive Celebrate Black History Month with songs (classic and new!) that raise up Black Love, every day. [Listen to the playlist]( For your drive Celebrate Black History Month with songs (classic and new!) that raise up Black Love, every day. [Listen to the playlist]( Testimonial corner “One of the biggest reasons I would recommend advertising on The Knot and WeddingWire is because they deliver results. Not only in the form of qualified leads and ideal clients that we received, but these leads turn into bookings.” — Brenda Bushell, The Treasury Venue Collection Testimonial corner “One of the biggest reasons I would recommend advertising on The Knot and WeddingWire is because they deliver results. Not only in the form of qualified leads and ideal clients that we received, but these leads turn into bookings.” — Brenda Bushell, The Treasury Venue Collection Photo Credits: Giuseppe / Studio Bonon Photography Photo Credits: Giuseppe / Studio Bonon Photography [Instagram]( [Facebook]( [Pinteret]( [Twitter]( Pencil us in! Add email@weddingpro.com to your address book. Unsubscribing will prevent you from receiving future email updates, but will not affect account communications. [Unsubscribe]( | [Change My Preferences]( | [Privacy Policy]( © 2024 The Knot Worldwide Inc. All rights reserved. 2 Wisconsin Circle, 3rd Floor, Chevy Chase, MD 20815. WeddingPro is a trademark of The Knot Worldwide Inc. [View online]( [Instagram]( [Facebook]( [Pinteret]( [Twitter]( Pencil us in! Add email@weddingpro.com to your address book. Unsubscribing will prevent you from receiving future email updates, but will not affect account communications. [Unsubscribe]( | [Change My Preferences]( | [Privacy Policy]( © 2024 The Knot Worldwide Inc. All rights reserved. 2 Wisconsin Circle, 3rd Floor, Chevy Chase, MD 20815. WeddingPro is a trademark of The Knot Worldwide Inc. [View online](