Publish content where 73% of couples spend their time

Discover the 5 must-create pieces of content for engagement season. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ [WeddingPro Logo]( [The power of The Knot + WeddingWire]( [The power of The Knot + WeddingWire]( January 24, 2024 The Toast 🥂 The first look at need-to-know tips, stories and more to help you get the most out of your business. January 24, 2024 The Toast 🥂 The first look at need-to-know tips, stories and more to help you get the most out of your business. Trending now Content creation for engagement season As engagement season continues, now’s the time to update your content strategy as new couples look to book for both their weddings and even their engagements! And with both Gen Zs and Millenials favoring social media as a primary source of inspiration, it’s critical to have a robust digital presence to connect with this growing audience. But with 73% of couples using wedding planning apps and websites, only focusing on social media shouldn’t be your entire content strategy. Make sure your content marketing strategy is on point by reviewing the [top 5 essential pieces of content]( to create for engagement season. [Learn more]( Trending now Content creation for engagement season As engagement season continues, now’s the time to update your content strategy as new couples look to book for both their weddings and even their engagements! And with both Gen Zs and Millenials favoring social media as a primary source of inspiration, it’s critical to have a robust digital presence to connect with this growing audience. But with 73% of couples using wedding planning apps and websites, only focusing on social media shouldn’t be your entire content strategy. Make sure your content marketing strategy is on point by reviewing the [top 5 essential pieces of content]( to create for engagement season. [Learn more]( Can't-miss events Join WeddingPro educator, Andrea Eppolito on January 25 for Maximizing Impact: Content Creation & Distribution for Social Media. You’ll learn everything from how to create 30 days of engaging content in under 90 minutes to tips on how to increase your engagement and conversion rates. [Register now]( Get the inside scoop from our editors and engaged couples on the biggest trends to watch for this year with the 2024 Wedding Trend Report, Unveiled. Join Lauren Kay on January 31 to get our top tips on helping couples navigate the planning process, popular style elements you’ll see this year and more. [Register now]( Can't-miss events Join WeddingPro educator, Andrea Eppolito on January 25 for Maximizing Impact: Content Creation & Distribution for Social Media. You’ll learn everything from how to create 30 days of engaging content in under 90 minutes to tips on how to increase your engagement and conversion rates. [Register now]( Get the inside scoop from our editors and engaged couples on the biggest trends to watch for this year with the 2024 Wedding Trend Report, Unveiled. Join Lauren Kay on January 31 to get our top tips on helping couples navigate the planning process, popular style elements you’ll see this year and more. [Register now]( Why WeddingPro? Having a Storefront on The Knot and WeddingWire can help you reach your goals and ensure your business thrives. Learn more about [how you can use these platforms]( to connect with more couples. Why WeddingPro? Having a Storefront on The Knot and WeddingWire can help you reach your goals and ensure your business thrives. Learn more about [how you can use these platforms]( to connect with more couples. Good reads Check out these timely articles to make the most of engagement season. - Not sure how frequently you should update your marketing collateral? Check out [our detailed timeline]( for when to update your brand guide, pricing, website copy, reviews and much more. - One of the most important stories you can tell is your own, and how you talk about yourself directly impacts your potential clients’ decision-making process. Get our [best copywriting tips]( to help you write an effective “about me” and bio today. - Looking to get more media coverage to grow your business? Read our guide on how to determine if you need a media kit and get step-by-step advice on [how to create one](. Good reads Check out these timely articles to make the most of engagement season. - Not sure how frequently you should update your marketing collateral? Check out [our detailed timeline]( for when to update your brand guide, pricing, website copy, reviews and much more. - One of the most important stories you can tell is your own, and how you talk about yourself directly impacts your potential clients’ decision-making process. Get our [best copywriting tips]( to help you write an effective “about me” and bio today. - Looking to get more media coverage to grow your business? Read our guide on how to determine if you need a media kit and get step-by-step advice on [how to create one](. Inspo of the month This gorgeous arrangement by Sea of Blossoms Floral has us daydreaming of spring. Plus, it incorporates Pantone’s 2024 Color of the Year: Peach fuzz! Florist [@seaofblossomsfloral]( Photographer [@littlepeoples_photography]( Inspo of the week This gorgeous arrangement by Sea of Blossoms Floral has us daydreaming of spring. Plus, it incorporates Pantone’s 2024 Color of the Year: Peach fuzz! Florist [@seaofblossomsfloral]( Photographer [@littlepeoples_photography]( Testimonial corner “65% of my bookings come from The Knot and WeddingWire for my locations in Sedona, Scottsdale and Northern Arizona.” — Carrie Kacen, Carrie Kacen Makeup & Hair Artistry Testimonial corner “65% of my bookings come from The Knot and WeddingWire for my locations in Sedona, Scottsdale and Northern Arizona.” — Carrie Kacen, Carrie Kacen Makeup & Hair Artistry Photo Credits: Nadeen Sparks Photo Credits: Nadeen Sparks [Instagram]( [Facebook]( [Pinteret]( [Twitter]( Pencil us in! Add email@weddingpro.com to your address book. Unsubscribing will prevent you from receiving future email updates, but will not affect account communications. [Unsubscribe]( | [Change My Preferences]( | [Privacy Policy]( © 2024 The Knot Worldwide Inc. All rights reserved. 2 Wisconsin Circle, 3rd Floor, Chevy Chase, MD 20815. WeddingPro is a trademark of The Knot Worldwide Inc. [View online]( [Instagram]( [Facebook]( [Pinteret]( [Twitter]( Pencil us in! Add email@weddingpro.com to your address book. Unsubscribing will prevent you from receiving future email updates, but will not affect account communications. [Unsubscribe]( | [Change My Preferences]( | [Privacy Policy]( © 2024 The Knot Worldwide Inc. All rights reserved. 2 Wisconsin Circle, 3rd Floor, Chevy Chase, MD 20815. WeddingPro is a trademark of The Knot Worldwide Inc. [View online](