(NMP) 🎩🐇 The magic formula to make more sales

“can I pick your brain?” Working without getting paid is awesome, right?  No, seriously…  Don’t you love when you’re super busy, and someone reaches out to “grab coffee and pick your brain” because they want free consulting instead of just buying your offer?  And isn’t it fun to build an entire [webinar]( campaign, just to not make sales from it?  Uhhh….NO! This ain’t no charity service.  (Unless you DO own a charity service…then that’s actually super sweet of you.)  The truth is, your wisdom is incredibly valuable and commands compensation!  So by the end of this email, you’re gonna have a soup-to-nuts framework that creates a presentation SO engaging…it forces your audience to wanna open their wallets + give you money.  Here’s where it all starts.  Inside of…  The Waiting room!  Before people watch your webinar, they enter a waiting room.  …And you don’t want your waiting room to be like a sketchy doctor’s office with carpet flooring and crusty toys from the 90s.  So how do you make people feel WELCOME once they enter your waiting room?  Here are some general rules of thumb…  First off, make sure to attend your webinar 5-10 minutes early so that you’re present when guests arrive.  As your guests start trickling in, welcome them! Start a quick conversation to get them engaged.  You could have them share where they’re tuning in from, for example.  Let them know they’re in the right place, so they feel reassured.  And after you engage with your audience for a few minutes, remind them of the benefits they’re gonna gain by being on your webinar.  Give them a recap of some of the bullet points (that you already wrote for your registration page), and let everyone know that you’re gonna give away a valuable bonus when they stay until the end.  You’ll repeat all of this stuff again in your webinar presentation, but that doesn’t matter…  ‘Cuz if you DON’T do this stuff, people will probably enter your waiting room and leave if there isn’t any action happening.  So just implement the strategies I mentioned above, and start spreading good vibes ASAP.  The Webinar Intro  To kick the webinar off, you'll want to restate the title of your webinar (which you might have created using the [“headlines” swipe file]( I sent on Monday)...  PLUS, restate the key takeaways.  Again, be sure to remind everyone that you’re gonna give them something valuable “when they stay until the end.”  (By the way, [WebinarJam’s]( technology can track who stays until the end + automatically send that freebie, so you don’t have to waste any time on this.)  By front-loading your presentation with all of the benefits, it’ll prepare your audience to stop what they’re doing + salivate over your presentation.  As you deliver your content, remember to be yourself. You don’t want to act like you’re on stage. Just add some good energy on top of who you already are! People connect with realness…so be vulnerable, passionate, excited, funny…or whatever it is that demonstrates that you’re HUMAN just like them.  Also, remember to turn off the chat, and to turn it back on when you ask questions that trigger engagement.  There’s always gonna be those people who can’t hear or see you no matter what, so don’t stop your entire webinar to try to troubleshoot annoying tech issues.  You can rely on your moderator to let you know if your audio or video isn’t working. I’ll mention more about them below…  The Webinar Presentation  Most people attend webinars to learn, not to buy – so be sure to offer an actual training.  In last week’s email series, we talked about what type of content and stories you should put in your webinar to make it both valuable AND profitable…  You can access that by clicking [here](.  The Q&A Session  You should definitely have a Q&A moderator support you with questions, so that you can focus your energy on answering the questions that’ll add value to your audience + springboard into another quick pitch.  Your moderator could be a friend or spouse, or even a past client. Whatever works.  Just make sure that they sift through the different questions and send you the best ones…  You don’t wanna waste time answering questions for trolls or haters.  …But if you’ve got haters, you’re doin’ something right. –  Now that you’ve got a soup-to-nuts [webinar]( framework to have your attendees ENGAGED + buying your product like it’s toilet paper in 2020…  The NEXT LEVEL is to continue closing sales 100% passively AFTER your webinar ends!  In the next email, I’ll share a follow-up formula that uses traditional marketing tactics + NEW strategies that can generate ⅔ of your sales – just in follow-up alone!  Every entrepreneur could use 66% more sales, right?  Read the email tomorrow to give yourself a fat pay raise.  -AJ Roberts You're receiving this newsletter because this email address was submitted to an opt-in form on one of our websites. 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