(NMP) The super FAST way to plan content

Ever suffered from Webinar Overwhelm Syndrome? Long road to recovery... PLANNING YOUR WEBINAR SUCKS, so I wanna help you do it really fast and stress-free in this email.  But first…  Has this ever happened to you?  (Set the scene)  You’re on a webinar that’s SHOCKINGLY good, and you can’t write as fast as the presenter speaks. Your pen is moving so fast, you feel like it’s got horsepower.  This person’s spitting PURE GOLD like Eminem in 8 Mile.  You feel overwhelmed with gratitude for all of the value in this presentation, and you realize your life *needs* to change now…  Thankfully, the presenter gives you so many tactical ways to make that happen.  You’re SO JAZZED UP that you’ve got an actual game plan to achieve your goals that you exit the webinar,  And you tell yourself that you’re gonna deploy this information and CHANGE YOUR LIFE FOREVER!  YEAUH!!!!!!!!! After several passionate fist pumps, you put your notebook up on a shelf, and skip into the kitchen for a snack.  After all, you’re gonna need some fuel before you go change your life…  —-  I’ve got a question, {NAME}-  If I were to ask your notebook if you ever implemented the information from that webinar, what would it say?  …Because if you were to ask my notebook, it’d probably have a coughing fit and demand that I wine and dine it, so I could be forgiven for leaving it to collect dust.  In my defense, I was really excited to learn about biohacking at that moment!  And in the presenter’s defense, he thought he was doing a good job by providing as much information as he could cram into a 60-minute presentation.  But after I had learned 42 “CRITICAL” ways to biohack my health, I walked away without any specific next steps, and continued to resume life as normal.  If only he'd known that I'm sharing with you....  In this email, I’ll teach you the ONE BIG IDEA that’ll actually transform your audiences’ lives while creating an intense emotional desire for your irresistible offer.  Your webinar needs one big idea because it’ll make your irresistible offer become as attractive as a cold glass of water to someone who's been stranded in a desert for days.  Prepare to learn the qualities of a great big idea, and then create your own – so that you’ve got a marketing hook that’s impossible to resist.  Your BIG IDEA will help you…  > Make it crazy easy to plan your webinar content, because everything stems from it  > Attract the right people on your webinar, and repel the ones that you’d probably never want to work with  > Get people to show up ready to buy, because it aligns with your irresistible offer and has all of the right messaging  To get started, know THIS:  The focus of your webinar is NOT to share information.  It’s to deliver TRANSFORMATION by instilling the belief that a new way of life is possible for your prospect.  And you can deliver transformation by understanding what your prospects want.  They want 3 things…  - To achieve a goal, and they hope to do this by attending your webinar. - Focus, meaning they want the least amount of steps to accomplish their goal. - Clarity on exactly what step to take next. (Hint, the next step should be to buy YOUR product or service.)  When our webinar delivers these 3 things, selling becomes effortless because it unconsciously shows the prospect what’s in it for them.  Now let’s focus on your ONE BIG IDEA.  To deliver this transformation, you’ve got to ask yourself — what do you want them to feel, know, and do at the end of your webinar that’ll make it so their lives are never the same?  What is that ONE THING?  Your big idea needs to have the following qualities.  It must be…  1. Transformative - your prospects are never gonna see things the same again.  2. Adoptable - the goal seems attainable for them. They believe they can do this, and it’s possible.  3. Straightforward - it’s easy to understand the goal.  4. Original - it’s different from something they’ve already heard a bunch of times before.  5. Revolutionary - it shifts their reality and makes them realize a new way of life is totally possible.  6. Seductive - it’s something desirable, and it’s something they would want to do.  7. Contagious - when someone hears it, they feel like they need to tell everyone they know.  8. Selfish - it helps the people on the webinar, because they’re there for themselves.  9. Likable - it’s an idea that people can genuinely enjoy and see themselves doing.  Remember: everything in your webinar should support this ONE big idea.  Meaning every story you tell or stat you share should confirm that your big idea is, in fact, true.  When you don’t do this right, your audience will get analysis paralysis by learning WAY TOO MUCH.  When you do this right, you’ll hear DING! from your phone – because a customer just bought your irresistible offer…  DING!  Another one.  Here’s your action item today:  Brain dump all of the possible big ideas that could hook people onto your webinar. Go for a walk and bring a voice recorder….  Pick the three most compelling ideas, then narrow it down to one.  In the next email, I’ll teach you the power of storytelling and how to use it to add rocket fuel to your ONE marketing hook.  -AJ Roberts This inbox is not monitored, please do not reply to this message.  You're receiving this newsletter because this email address was submitted to an opt-in form on one of our websites. When you no longer wish to hear from us, we'll be sad, but we'll always welcome you back when you're ready to work on your business again. © 2022 Genesis Digital, LLC  All Rights Reserved. [Unsubscribe]( | [Edit your details]( Genesis Digital LLC 4730 S Fort Apache Rd Suite 300 Las Vegas Nevada 89147 United States [Powered By Kartra] - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -