Create GOT watch party excitement Donât you hate when you see or hear about others implementing the SAME exact marketing strategies as you, but THEY get better results? How do those villains wonderful people make so many sales?! Whether youâ¦. > Have something you want to sell, but people donât seem to wanna buy it now⦠> Take forever trying to explain your offer to other people⦠> Currently have no product or service to sell at all⦠Youâre in the right place. âCuz in this email, Iâm gonna share the ONE-sentence formula to create an irresistible offer. This is so important because⦠- It will get people to SHOW UP to your webinar â people that youâd wanna be friends with
- It makes competition irrelevant because it differentiates you from everyone else
- It forms the foundation of your entire business, so youâll waste time marketing without it
- It gets people FIRED UP to attend your webinar, like itâs a Game of Thrones watch party In a nutshell, this formula will get you one HUGE step closer to the FREEEEEDOM you want from your business â by having MORE targeted leads attend your webinar. But before I share the formula for your irresistible offer, let me tell you what your irresistible offer is: Your irresistible offer is the specific goal that you help a specific group of people achieve. Itâs directly related to the thing that you sell, so ALL of your marketing needs to be 100% congruent with. Iâll share examples later. For now, let me tell you what an irresistible offer MUST have⦠> A maximum ROI, meaning it delivers massive value and is worth even MORE than the amount you charge for it. > A clear outcome, meaning your clients accomplish a specific goal when they invest in your offer (and successfully implement it). > A believable outcome, meaning the outcome is realistic based upon where your prospects are now. (Meaning donât market a course about â8-figure launchesâ to freelance graphic designers who are barely profitable now. Sell them a course to achieve consistent $5K months first.) Pretty easy so far, yeah? Now, in order to successfully develop your ONE-sentence formula to craft an irresistible offer that canât be refused, answer these 7 crucial questions⦠- What are your prospects doing right now thatâs not working?
- What have they tried before that didnât work?
- What questions are they asking and looking for answers to?
- What are they most frustrated about?
- What is the first step they need to take?
- What is missing from the marketplace?
- What is the ONE thing that would solve all their problems? Put pen to paper and answer these questions today. If you donât, you could miss out on opening your banking app in two weeks and seeing that your balance is pleasantly higher than usual! â¦But youâve got to finish this activity to make that happen. So finally, hereâs the IRRESISTIBLE OFFER FORMULA youâve been waiting for⦠âI help (customer) (result).â To successfully complete this formula, answer all of the 7 questions above first. Then go for a walk or a drive (whatever gets your creative juices flowing), and simplify ALL of your answers into that ONE sentence. It could sound something like: âI help artists replace their day job with income from Etsy.â âI help people with desk jobs heal their chronic back pain.â Once youâve got that ONE SENTENCE dialed in, youâll have an irresistible offer thatâs essential for attracting an audience who will show up ready to buy. And hereâs why theyâll be COMMITTED to showing up⦠Your irresistible offer will CLEARLY identify the specific pain that you heal for a specific person. â¦So THOSE people who want to heal THAT pain will be reaaally motivated to attend, because your webinar will FINALLY provide a solution to their agonizing problem. Of course, thatâs just the first step. The next challenge is planning content that converts. This can sound suuuper overwhelming, but tomorrow, Iâll share the one BIG IDEA that will help plan your webinar content without overwhelm or drama. And on Friday, Iâll give you a 5-part process to outline the whole thing in just 15 minutes. All of this is designed to help YOU monetize the #1 most successful 1-to-many marketing strategy in 2022: webinars! Talk tomorrow. -AJ Roberts P.S. Go ahead and complete that one sentence to create your irresistible offer today. That way, youâre all caught up for tomorrow. Trust me, you can successfully sell your offer really soon, even if you donât feel ready yetâ¦or even if your sales have been decreasing. This inbox is not monitored, please do not reply to this message. You're receiving this newsletter because this email address was submitted to an opt-in form on one of our websites. When you no longer wish to hear from us, we'll be sad, but we'll always welcome you back when you're ready to work on your business again.
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