What the Ronaldo-Coke saga teaches consumer brands💡

=20 =20 =20 =20 =20 =20 =20 3D" Hey {NAME}w= in92, What happens when you keep bottles of aerated soft drinks in fr= ont of a renowned athlete? Your brand value lowers. The recent= Ronaldo-Coca Cola saga is a stern reminder of the =E2=80=98Know your custo= mer=E2=80=99 practice. As a brand you need to know your customers in= and out. While developing the best product or service draws attention towa= rds your brand, marketing your product to the wrong person or even saying t= he right thing at the wrong time can derail your brand from its path to suc= cess. Which means perfecting your marketing strategy is as important as cre= ating the best product or service in the market. But wait, I have a = question for you. Are you reading this email on your mobile device? I= f you=E2=80=99re among 85% of the internet users, you definitely are! Mobile phones have become a necessity to such an extent that if Maslow was= still among us, he would=E2=80=99ve definitely added mobile phones under = =E2=80=98basic needs'. Even brands are moving towards a mobile first approa= ch. Which makes Mobile Marketing the future. Talking of Mobile Market= ing, Chirag, Senior Content Specialist at WebEngage, shares the nitty-gritt= y of Mobile Marketing that will definitely help you ace your Mobile Marketi= ng game! [Give it a= read!](3D" --------------------------------------------------------------- 3D" Holidays call for e= ndless desserts and sales! Every year millions of users across the g= lobe spend time preparing their lofty wishlists leading up to Amazon=E2=80= =99s Prime Day sale season. While as consumers, sales like these make us wa= nt to go on a shopping spree, as a marketer, running successful flash sale = campaigns need careful planning and strategizing. This guide to runni= ng successful flash sale campaigns and doubling your revenue Is something y= ou would definitely love going through. [Grab a copy](3D"=) for your= self! --------------------------------------------------------------- 3D" What do users in the UAE = and India have in common? [Devam Saxena](3D"=), Ex-Group CRM Lead = at Alshaya, a Kuwait-based multinational retail franchise operator, shares = his guidance on creating a powerful CRM strategy for your business. He talk= s in depth about - How GCC consumers engage with B2C brands as compared to Indian = consumers? - How CLTV gets affected by your CRM strategy - How do user data help create better brand experiences at scale And a lot more. [Hear Devam](3D") share his valuable ins= ights. =E2=80=A2 =E2=80=A2&n= bsp; =E2=80=A2 Until next! Take care! Stay safe! [3D"emoji"](=3D" Forum Sheth AVP - Content Marketing WebEngage= p> [3D"WebEngage](3D"=)3D"https://= [= [3D"WebEngage]](3D" [3D"WebEngage](3D" =C2=A9 2021 WebEngage Headquarters: B1= 602 Lotus Corporate Park Goregaon East Mumbai 400063, India Mumbai = =E2=80=A2 Bengaluru =E2=80=A2 Gurgaon =E2=80=A2 Sao Paulo =E2=80=A2 Dubai Don't want to receive any more emails? [= Unsubscribe](3D"=) [3D"]