Influencer of the Year 2020!

=20 =20 =20 =20 =20 =20 =20 [3D"WebEngage"=](3D" Hey {NAME}= 92, Right from the longest and biggest WFH to everyone celebrating Ch= ristmas at home, COVID-19 has had a significant impact on almost everything= that we did this year. I=E2=80=99d like to say COVID is =E2=80=9Cthe= influencer of the year!=E2=80=9D (Good or bad, we decide!) For the f= irst time in decades, the entire world echoed the same pain and came togeth= er to overcome several challenges. The situation also led to a major [transformation](3D". Thousands of people returned home, = companies made an effort to take care of their employees, education and ban= king businesses suddenly adopted the digital route, E-commerce brands learn= ed to manage an impulsive traction of users, while most businesses that ran= on a [phys= ical business model](3D" also got creative to make things work onli= ne. The year has been a heavy mix of ups and downs! I=E2=80=99d= like to thank you for sticking with us and being an amazing part of our re= ader=E2=80=99s community this year. Going through your responses, having a = conversation with some of you, and even getting to learn a bunch of things = from the reader=E2=80=99s community was one of the highlights of my year at= WebEngage. Thank you so much once again! Here=E2=80=99s a little gif= t from us! I=E2=80=99ve curated a list of top resources of the year that wo= uld set you for 2021 and beyond. But before that, I=E2=80=99d like to wish = you the best of the holiday season. I hope that the new year brings joy, go= od health, and success for all of us! If you have any feedback for us= about the newsletter or suggestions that could make the reading experience= better for you, please write to me! Happy Reading! And Happy Holiday= s! --------------------------------------------------------------- Gaming G= oals Millions of people were found playing online games during the l= ast eight to nine months. The gaming industry witnessed a sudden surge in a= pp downloads and [player engagement](3D". The industry experts at WebEng= age have put together a Gaming Masterpack which could help Real-Money Gamin= g and Ad-Supported Gaming businesses with handy guides and proven technique= s to solve a host of use cases including: - Turning free players into paid players - Reactivating dormant players - Boosting app engagement and stickiness, and more! If your goal is to encourage maximum players to stick to = your platform, grab a copy of the [Gaming Mas= terpack!](3D"=) --------------------------------------------------------------- E-commer= ce Essentials The pandemic has accelerated the shift away from physi= cal stores to digital shopping by roughly five years. Isn=E2=80=99t that ma= ssive? We shopped for essentials online and also shopped out of boredom at = home! But as marketers, what=E2=80=99s going to be important in 2021 is mak= ing each of these users stick to your [E-commerce](3D"=) platform. So is delivering non-intrusive, super customized user engagement your imp= ortant goal for the new year? Then you must definitely [check out this collectio= n of guides and handbooks](3D"h=) curated to help E-commerce marketers= and PMs in 2021 and beyond! --------------------------------------------------------------- Media Ma= gic The Queen=E2=80=99s Gambit became one of the most loved web seri= es of 2020. The Media & Entertainment industry has indeed witnessed a r= ecord-breaking growth. While the influx of users can be attributed to exter= nal factors like lockdown, it=E2=80=99ll be interesting to see a similar up= ward growth trend in 2021 and beyond. Whether you run a News = & Publishing business or an OTT platform, you= can continue growing your business by solving several use-cases including:= - Reactivating inactive users - Boosting app engagement and stickiness - Increasing Average Revenue Per User (ARPU) - Accelerating free to paid subscriptions [Check out WebEngage Solutions for Media & Entertainment= a>](3D" to find out how! --------------------------------------------------------------- EdTech E= ntrance As countries went into lockdowns, EdTech entered small towns= and big cities overnight! Kids have started attending classes on mobile de= vices, conventional schooling models have taken an online overhaul and tons= of EdTech businesses are booming like never before. Our experience o= f working with some of the [best in the industry](3D") has helped us put together a [so= lution hub for EdTech](3D" marketers and PMs. The hub is a one-stop= -shop for all things EdTech. [Check it out!](3D") --------------------------------------------------------------- Travel T= rajectory As COVID swept across the globe and governments of differe= nt countries set various regulations, the OTA/travel industry took a massiv= e hit. But as they say, =E2=80=98the one who embraces the challenges is the= real winner=E2=80=99. Here=E2=80=99s the story of Headout, a= n on-demand marketplace for tours, experiences, and activities, th= at embraced the challenge gracefully and delivered memorable travel experie= nces at scale. As a result, the team at Headout witnessed stellar growth wi= th 90% faster campaign implementation and over 27% visitors booking their f= irst experience. If you=E2=80=99re looking for some great inspiration= to take your OTA business to the next level in 2021, you must check out [Headout=E2=80=99s success story!](3D" --------------------------------------------------------------- Startup = Success 2020 proved to be a blessing in disguise for many establishe= d businesses as well as early-stage startups. Several promising startups [raised funds](3D" some even took up the wise ro= ute and enrolled themselves in programs that help them accelerate their gro= wth. In fact, over 15 startups from across the world joined the WebEn= gage Startup Program=E2=80=99s Class of 2020. If you run an early-sta= ge B2C startup, come [join the program](3D" and witness a 10X boost in you= r most important growth metrics. And if you know someone who can benefit fr= om this initiative, this could be a great gift for them! --------------------------------------------------------------- BFSI Boo= m COVID changed the game for the BFSI industry. A vast number of BFS= I businesses went digital and witnessed a tremendous transformation. While = some businesses are still in the transformation phase, some have been rejoi= cing the experience they have been able to deliver to the customers. = So, what does it take to deliver delightful experiences to millions of digi= tal users in the BFSI space? Get answers to such questions and more in this= [exciting webinar](3D" with a fantastic lineup of paneli= sts. --------------------------------------------------------------- I hope you liked reading the resources. If you=E2=80=99d like to share= interesting resources/insights from 2020, feel free to write back to me.= p> Until next! Take care! [3D"Forum](3D") Forum Sheth Head of Content WebEngage [3D"WebEngage=](3D"=) [3D"WebEngage](3D" [[3D"WebEngage]=](3D".=) [3D"We=](3D"https:=) =C2=A9 2020 WebEngage Mumbai: B1602= Lotus Corporate Park Goregaon East Mumbai 400063, India Bangalore: = 4th Floor, No 22, Salarpuria Towers-I Hosur Road, 7th Block, Koramangala Be= ngaluru 560095, India Don't want to receive any more emails? Unsubscribe [3D"]