2024 media consumption trends: What’s new?

Explore shifting consumer habits and evolving views on advertising with YouGov [View this email in your browser]( [The Webby Awards]( Older Americans are shifting news consumption to digital [Download Report]( The media consumption habits of Americans have shifted dramatically in the past 5 years, with social and streaming video surging. That’s great news for our community! Drawing on one of our favorite tools, [YouGov Profiles]( our partner YouGov’s new 2024 media trends report offers a data-rich account of these changes, giving marketing leaders at brands and agencies new insights to inform their advertising mix, messaging and more. Download YouGov’s report and learn: - How rapidly are older Americans switching to streaming video? - Is social media set to usurp TV as the primary source for news? - How does the choice of messaging apps vary across age groups? - Which Americans are most ad-adverse, and among those receptive to advertising, where’s the best place to reach them? - And much more [Download now]( Learn more about YouGov Profiles This report leverages YouGov’s panel of 6+ million Americans, using various filters to analyze media consumption habits and advertising attitudes across generations. Want to go deeper? Contact us for a [YouGov Profiles]( Data Snapshot, or run your own rapid-response research with YouGov Surveys: Self-serve. [Run a survey]( Follow Along Don't Miss Anything! [Instagram]( [Facebook]( [YouTube]( [X]( [LinkedIn]( Sponsors Thank you to all of our generous partners. They support us, We encourage you to support them. [Support Our Sponsors]( --------------------------------------------------------------- [Verizon]( [WP Engine]( [Canva]( [LinkedIn]( [YouGov]( [NAACP]( --------------------------------------------------------------- The Webby Awards 22 West 21st Street, 7th Floor New York, NY 10010 US [Unsubscribe from Webby Emails](