Presented by WP Engine, Crafted With Code features the stories behind the Internetâs best sites [View this email in your browser]( The Internet's Highest Honor
May 02, 2023 Meet the Creators Behind the Best Web Experiences Presented by WP Engine, Crafted with Code explores the creative and development processes of the teams behind the year’s most innovative sites. [Crafted with Code - Stories Behind the Sites]( Last week, we revealed the [2023 Webby Winners]( To further celebrate the ingenuity of Webby Winners, Nominees, and Honorees, we partnered with WP Engine to present [Crafted with Code]( a platform highlighting Webby-recognized websites and the stories behind the projects. Get insights into the creative process of the developers, designers, and creators behind the year’s best digital experiences. Learn about the challenges they faced and the tech they harnessed to create boundary-pushing work. Go behind the scenes of the year’s most innovative digital projects, including [Moooi Paper Play]( by Build in Amsterdam, [Warner Music Group]( by CMYK, [Brutally sustainable by design]( by Niji, [Timberlands’ Timbs Trails]( by R/GA, and [more](. Explore the showcase and dive into the minds of the world’s best teams in digital. [See the Full Showcase]( [Watch The Webbys Monday May 15]( PAPER PLAY by Build in Amsterdam [PAPER PLAY]( [Build in Amsterdam]( was searching for a way to innovatively present the latest products from [Moooi]( which led to the creation of [PAPER PLAY]( . Inspired by the brand’s hero product, Lukas Bazle’s [Plié Plissé Light]( PAPER PLAY embodies the fluidity of nature that’s signature to Moooi through its episodic and reactive vertical scrolling. Unique visual features and immersive soundscapes appear on every scroll, all with hidden interactions. Build in Amsterdam’s unique [design]( creates an exciting, memorable, and shoppable experience by giving each Moooi product its own visual and auditory moment. Find out what the team had to say about their project. [Watch Now]( Warner Music Group by CMYK [Warner Music Group]( To revamp [Warner Music Group’s]( online presence, [CMYK]( developed a new digital image to embody the brand’s deep history yet focus on the future. The site is experiential and unconventional in its interface. An interactive vertical scroll tells its narrative, creating an engaging and meaningful experience. The site takes users through the WMG’s identity and story through an innovative take on more traditional builds. CMYK’s strategic application of [WordPress]( allowed for a super modern UX. Find out more about the project directly from itsâ designer and developer! [Watch Now]( Brutally sustainable by design by Niji [Brutally sustainable by design]( Inspired by brutalist design, [Niji]( built a radically sustainable [website](. Its architecture epitomizes a shift from traditional builds to a more pragmatic approach. Users have two choices on how to engage with the site; images, bright colors, and bold fonts populate the first interface. But the eco-mode is a raw version of the site that balances aesthetic with efficiency and performance, with an interface reminiscent of a bullet journal. Niji excels in [performance]( by integrating an eco-design approach by fusing its visual identity and UX into two distinct interfaces. Watch the [interview]( to find out more. [Watch Now]( Timberlands’ TimbsTrails by R/GA [Timberlands' TimbsTrails]( [Timberland's]( cultural significance in fashion and culture is undeniable. To reconnect younger generations with the brand, [R/GA]( created [Timbs Trails]( . A digital experience memorializing the moments that made the brand quintessential, Timbs Trails tells the brand's story from its origins in New England—complete with original blueprints of the Yellow Boot. The six trails contain historically accurate imagery and unique, spatial soundscapes. R/GA's [innovation]( pioneered a set of digital experiences that are interactive and intricate through their expert use of multimedia elements. Watch the [team’s interview]( to find out more. [Watch Now]( Follow Along
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