How Impactful are Citations in Local SEO?

New tests are here from the SEO Mad Scientist + 25% Off Sitewide, till 15th February & SEO News... ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Hello {NAME}, Last week, we published our [Q4 SEO Mad Scientist Testing Report]( focusing on strategies to rank locally. You can find details about tests on: - What On-Page Signals Does Google Use to Rank GBP Listings? - How Do Primary Categories, Secondary Categories, Services, & Sub-Services Impact GBP Rankings? - How Can You Fix GBP Listing Cannibalization? - How Does a GBP Listing Impact Organic Rankings? - Hidden Content Indexes, But Does it Rank? & more tests Dowload your copy to ensure you're getting the best results... 📽️ The Q1 Webby Replay is also live! Watch the replays to learn how to get quick wins with audits and competitor research. 💕Valentine's Sale started last week with 25% off sitewide! Use code Love. Now and through Wednesday, the 15th, you can take advantage of this sweet deal and improve your client's visibility at the same time. ❤️ Valentine's Sale ❤️ Get 25% off Sitewide! Use Code Love You can save on any of our services, including: > [Monthly GBP Campaigns]( > [Managed Search Campaigns]( > [Managed Link Building Campaigns]( > [DFY Lawyer SEO Campaigns]( > [DFY eCommerce SEO Campaigns]( > [Press Release Services]( > [Custom Signals]( > [Infographic & Rich Media Submission Service]( + more SEO services! [Lock In Savings Today!]( On this [week's episode of the SEO Vault]( we discussed Google launching Bard, its ChatGPT feature, to a select group of trusted testers, causing both excitement and concern among SEOs. Microsoft Bing's new AI features were also a topic of discussion and received high praise for their thought-out design and improved user experience. Google Search People Cards are now visible in the US and provide users with relevant information about individuals. Google also stressed the importance of considering the who, how, and why when creating AI content for search engines, & other SEO news (mentioned below.) SEO Updates & News: > [Google Search Launches Bard, Its ChatGPT Feature, To Trusted Testers]( (SEOs Concerned) > [Microsoft Bing’s New AI Features Are Impressive & Thought Out]( > [Google On AI Content: Think About The Who, How, and Why For Your Content]( > [Google Search People Cards Now Visible In the US]( Not sure what links to buy? Let us help! We offer [FREE link recommendations]( and a [link buying guide]( to provide best use cases for the different types of links you need now. Please message us on the website chat or send an email at support@web20ranker.com if you have any questions. Always happy to help! To Your Success, Chaz and the Entire Team Expanding Our SEO Capabilities: Web 2.0 Ranker’s Phenomenal Growth In 2022 Wondering what makes Web 2.0 Ranker stand out in the sea of SEO? Our team has been hard at work to bring you the latest and greatest in SEO, and we're proud to share our phenomenal growth from last year. From restructuring our monthly GBP and SEO campaigns, to expanding our product offerings, we've got all the juicy details you've been dying to know. [Read our blog]( to get the full rundown on Web 2.0 Ranker's growth and expansion in 2022. This Month in the [Local SEO Community](... This Week On The SEO Mad Scientist Citations: Structured, Unstructured, Tiered… Do They Matter At All? Hey there, SEO Scientists! Today we wanted to review our upcoming test schedule as we finally determine: How important are citations to local SEO? Back in the day, citations were all the rage. They were what every SEO out there preached as the holy grail of local rankings. But that was long ago in a galaxy far, far away… Today, SEOs seem pretty split on the subject. However, most will agree that, regardless, citations just aren't what they used to be. So with that thought in mind, the SEO Mad Scientist sought to discover; are citations still working, and if so much? How well? We will call these tests our “2023 Local Citaion Tests” for simplicity. In this series of tests, we will explore the different types of citations we can build, how we can optimize them, and if these citations and optimization still hold any value when it comes to ranking locally. The citation types we are testing are defined as follows: - Structured Citations - Unstructured Citations - Structured Citation Citations (Tiered Links) - Unstructured Citations Citations (Tiered Links) Some of the different variations we will test are: - Basic Citations - Niche Citations - Web 2.0 Citations - Misc. Local Directory Citations - Brand CItations (Brand Links) Each of these types and variations can be used in different ways, so we will start by testing the most simple of them all. Structured Citations for the following variations: - Basic Citations (Popular Biz Directories) - Niche Citations (Niche Relevant Local Directory Websites) - Misc. Local Directory Citations (Less Known General Directories In the end, we want to know the following: Do any of these types of citations still impact rankings? Can we create a better ranking impact by how we optimize citations? Phase one of the tests is simple. We test different citation methods on various listings and track if there is a ranking result. If we see a ranking result in phase one tests, we will continue to phase two and see if we can cause any more moments through additional "citation optimization" (optimizing the listing more through content or links) Join us next week as we review each test and benchmark results and finally discover whether citations still help with local rankings. Until next week, happy testing! This Week on The SEO Vault Episode 177 Hosts: Chaz Edwards + Sophie Allen + Mike Milas + Bucky Helms What we discussed this week... ✔️ Bard: Google Search's new ChatGPT feature ✔️ The importance of Google's People Cards for businesses ✔️ The impressive Microsoft Bing’s New AI Features > [Watch the Latest SEO Vault episode]( to catch up on the most recent local update and so much more. Don't forget The SEO Vault airs live on the Web 2.0 Ranker Facebook and YouTube every Thursday at 2 pm EST. Interested in being a guest on the vault!? Sign up now [( Favorite SEO Tools SERP Results Beta If you're looking for rank tracker (local & organic)that doesn't break the bank, this is it! We've built a better rank tracker with improve accuracy (& not a huge price tag). [Sign-up for a beta test account]( and check it out for FREE! [Get Beta Account]( Local Viking Your clients can easily understand the color-coded GeoGrids that plot listing visibility. You can manage all listings in one dashboard for easier reporting and schedule posts for them too. [Learn more]( Local Brand Manager You can manage client listings, track local rankings, schedule posts, and easily perform local SEO audits. Plus, agencies love our easy-to-use dashboard for multi locations. [Learn more]( Local Client Takeover We love free training - LCT is filled with it! Check out Chaz's updated [Local SEO 2.0 Course]( Link Mastery Course, and GMB SEO Specialist Course. We also give away the closed trainings during sales! 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