How Powerful is Hidden Content? We've got the tests to find out...

+ Get 30% Off Bio Entity Stacks this weekend ONLY & other SEO news ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Hello {NAME}, Do you want to stay on top of what's working now in SEO? Our FREE SEO Wins Webby Series will show you how to get more wins for your clients with different topics each quarter! Our Q1 webby is happening on January 2nd, so mark your calendars. You will hear how we use competitor audits and market analysis to get better and faster results for your clients. [Sign up here to join the webinar]( Our Weekend Deal Get 30% off [Bio Entity Stacks]( Use Code: 30BIO Boost brand visibility and authority with Domain Authority Stacking (DAS) and Knowledge Graph SEO! Get 20+ bio hub links fully optimized for KG SEO and entity relationships including: NAP mentions, Interlinks 15 Socials and Brand Profiles, Unique AI-generated descriptions, SEO Optimized Anchor Text, and media. [Save 30% Today!]( On [this week's episode of the SEO Vault]( we discussed how to create relevancy for your GBP listing, Google's Link Spam Update With SpamBrain AI, and how Google Local Guide reviews affect rankings + other SEO news (you can find below)! SEO Updates & News: > [Google Unleashes December 2022 Link Spam Update With SpamBrain AI]( > Google: [There Is No Helpful Content Score Or Threshold]( > New: [Video Uploads For Google Reviews On Google Maps App]( > Another Joy Hawkins Original: [Study: Google Local Guides Reviews Stay At The Top Longer]( Not sure what links to buy? Let us help! We offer [FREE link recommendations]( and a [link buying guide]( to provide best use cases for the different types of links you need now. Please message us on the website chat or send an email at support@web20ranker.com if you have any questions. Always happy to help! To Your Success, Chaz and the Entire Team Our Top 6 SEO Services When On A Budget Do you have a limited budget? Results can be more challenging to achieve, but we're here to help! SEO campaigns can be expensive, but they are essential for increasing your client's online presence and SERP visibility. That's why we've compiled a list of services that won't break the bank. [Read this blog]( to learn about our low-cost services that will help you make the most of your clients' budgets. This Week in the [Local SEO Community](... This Week On The SEO Mad Scientist Hidden Content is More Powerful Than You Think… Welcome back, SEO mad scientists! We will start by saying we kind of screwed up our test… but it still gives us some good data to work with. We wanted to see if hidden content could rank, and when setting up our test, we just threw a bunch of content on our page without really optimizing it. Which ended up being extremely overoptimized and cannibalized other pages on the website… You can see some of the rankings the hidden page is showing for: However, since it is over-optimized, Google is showing other random pages for the target term "SEO Consulting" and other variations. Although we can see Google did split test the hidden page against the page, they eventually chose… We can even see the difference in how the pages perform on average in the search console, where our over-optimized page (hidden content) is performing much worse. When we look at our local rankings, it does appear there is a slight decrease in the target term "SEO Consulting," which we believe is due to the new page. When doing the update, we removed "SEO Consulting" from our menu, which we had observed was a possible ranking factor on a previous test. So, unfortunately, our hidden content isn't ranking very well. Still, it seems to have impacted the site just as much by causing cannibalization, at least from our observation of other campaigns. This allows us to fix the on-page optimization and hide more content as well to see if we can get rankings to improve to where they were before or even better. So we've done some additional on-site optimization (hidden). We optimized and tightened up our current hidden page and made some general improvements to see if the site could rank just as well as before or better with the hidden content. Join us next week for another update, and follow along as we find out how impactful hidden content is on your SEO campaigns. Until next week, happy testing! This Week on The SEO Vault Episode 169 Hosts: Chaz Edwards + Bucky Helms What we discussed this week... ✔️ How to create relevancy for your GBP listing ✔️ How to use ChatGPT to create high-quality content ✔️ Google allowing users to upload videos to their local reviews on mobile. > [Watch the Latest SEO Vault episode]( to catch up on the most recent local update and so much more. >Answered: Is there Any testing that shows that mentioning the niche or keyword in the Q/A section a lot in Google business profile help in rankings? Don't forget The SEO Vault airs live on the Web 2.0 Ranker Facebook and YouTube every Thursday at 2 pm EST. Interested in being a guest on the vault!? Sign up now [( Favorite SEO Tools SERP Results Beta If you're looking for rank tracker (local & organic)that doesn't break the bank, this is it! We've built a better rank tracker with improve accuracy (& not a huge price tag). [Sign-up for a beta test account]( and check it out for FREE! [Get Beta Account]( Local Viking Your clients can easily understand the color-coded GeoGrids that plot listing visibility. You can manage all listings in one dashboard for easier reporting and schedule posts for them too. [Learn more]( Local Brand Manager You can manage client listings, track local rankings, schedule posts, and easily perform local SEO audits. Plus, agencies love our easy-to-use dashboard for multi locations. [Learn more]( Local Client Takeover We love free training - LCT is filled with it! Check out Chaz's updated [Local SEO 2.0 Course]( Link Mastery Course, and GMB SEO Specialist Course. We also give away the closed trainings during sales! [Check out the Courses]( ⚡ Resources for Agencies ⚡ Free Quarterly Webbys Chaz and the team hold a free webinar each quarter to discuss what's currently working for them. Our next webinar is scheduled for Wednesday, June 22nd. 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