Closing and Reopening a GBP, What Happens to Rankings?

+ 20% Off Google Data Studio Reports (GeoGrids Now Available) + 20% Off Local Marketing Mastermind Tickets purchased this weekend ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Hey {NAME}, Ever wondered what happens when you mark a business as temporarily closed and then reopen it? This week on the SEO Mad Scientist we are reviewing what happens to a site's rankings when the business is marked as closed and reopened after a while. Checking out the GeoGrid comparisons and test results below... On this week's episode of The SEO Vault, we discussed how the new Google Helpful Content Update could affect your rankings, our updated Google Data Studio reporting with GeoGrids, Google allowing you to see all your business profiles in Search, and other SEO news. 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Let us help! We have [FREE link recommendations]( and a [link buying guide]( that provides use cases for when different types of links are best. The Q2 SEO Mad Scientist Testing Report is also LIVE, so download [our newest SEO testing report]( to see what's working now in SEO! To your success, Chaz and the Entire Team This Week on The SEO Vault Episode 155 Hosts: Chaz Edwards + Mike Milas + Bucky Helms What we discussed this week... ✔️ Google Helpful Content Update Is Now Rolling Out ✔️ Google Adds “View All Business Profiles” To Web Search Results ✔️ Google Discover Also Lets You Hide Content From Authors ✔️ Google Tests New Local Service Ads UX ✔️ Google: Quality Raters Guidelines Are Not A Collection Of Ranking Tips > [Watch the Latest SEO Vault episode]( to catch up on the most recent local update and so much more. Don't forget The SEO Vault airs live on the Web 2.0 Ranker Facebook and YouTube every Thursday at 4 pm EST. Interested in being a guest on the vault!? Sign up now [( ⚡ Resources for Agencies ⚡ SEO Testing Reports The SEO Mad Scientist is constantly testing strategies, which we used to publish 12 months of tests in 2021 + Quarterly Testing Reports for this year! [Download the Reports]( Free Tools & Trainings Save time and money with our [free tools]( like SEO pricing calculator, tech audit, proposal generator, and free audit tools. Also find [trainings & past webbys]( in our knowledge base. [Our Knowledge Base]( This Week in the Lab with SEO Mad Scientist Closing and Reopening a GBP, What Happens? What happens when you mark a business temporarily closed? Do you lose all your rankings? Welcome back to another update, SEO mad scientist! This week we are reviewing what happens when you mark a GBP listing as temporarily closed. Also, what happens when you make it open again… This is a fun test because it's something we rarely get to do with clients, as we can't go closing their GBP listings to see how they react… At the same time, we have received many questions from clients about marking a business as closed or temporarily closed and how it can impact them. So let's take a look and find out! Here we have our active listing that we marked temporarily closed on 8/17/2022. Similar to our current GBP indexation test, it took about 3 days for our GBP to respond to the change, and Google stopped showing the business in search… You can see the ranking drop when you look at the Geo grid rankings. However, even though some terms fell off completely, there are some main terms that Google still seems to be showing… The exact category term and various terms we were ranking for due to services, products, and posts seem to have all lost ranking, while some term variations and longtail still show. These are probably lower-traffic terms and may take longer for the rankings to update. As we can see, all traffic has stopped. The weirdest ranking is probably for our primary “brand” term, which is “merchandising.” This is a keyword and is part of our brand being “Simple Merchandising Co.” Because people may still be searching for our brand, and Google must show them the company to tell them that it is closed, we believe this is why these terms are responding so weirdly. The following geo grids were all taken within 24 hours. As we monitor the ranking over the next few days, we will see if we observe any more rankings drop off. Then we will be looking to answer the real question, “Will our rankings return completely when we reopen the business?” Join us next week for another exciting update with the SEO mad scientist, and until then, happy testing! Favorite SEO Tools SERP Results Beta If you're looking for an affordable rank tracker (local & organic), this is it! 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