How Services Impact Local Rankings + Instant Verification Updates

+ 20% Off ANY Guest Posts purchased this weekend and other SEO new and Mad Scientist udpates ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Hey {NAME}, Do services in the Google listing impact rankings and relevance? Check out the update from the SEO Mad Scientist to find out... + Our 2nd weekend deal - 20% off ANY guest post option. Save on our newest [Marketing Guest Posts]( or any other guest post (niche & standard). On this week's episode of The SEO Vault, we announced the $10,000 grand prize winner for the 4th of July sale. Mike also gave an update on the ongoing verification tests on the SEO Mad Scientist. You can read the full test below to learn new ways to get instant verification for your listings. We also discussed the verification of reviews by Google, getting verification for GMB listings, the new verification of Google Search Console via DNS CNAME and other SEO news during the SEO Vault. 💸💸 Stock up on high quality links, while locking in great savings this weekend... Get 20% Off ANY Guest Posts code: GP20 [Get 20% Off Guest Posts!]( Not sure what links to buy? Check out [link buying guide & recommendations]( for use cases on different types of links. The Q2 SEO Mad Scientist Testing Report is also LIVE, so download all [our SEO testing reports]( now! To your success, Chaz and the Entire Team This Week on The SEO Vault Episode 150 Hosts: Chaz Edwards + Mike Milas + Sophie Allen + Bucky Helms What we discussed this week... ✔️ Google Business Profiles Messaging FAQs For Automated Responses To Customers ✔️ Google Tests “Reviews Aren’t Verified” Label ✔️ New Verification Of Google Search Console Via DNS CNAME (Not New, Brought Back) ✔️ Google Now Test Interactive Card Knowledge Panel Box Layout > [Watch the Latest SEO Vault episode]( to catch up on the most recent local update and so much more. Don't forget The SEO Vault airs live on the Web 2.0 Ranker Facebook and YouTube every Thursday at 4 pm EST. Interested in being a guest on the vault!? Sign up now [( ⚡ Resources for Agencies ⚡ SEO Testing Reports The SEO Mad Scientist is constantly testing strategies, which we used to publish 12 months of tests in 2021 + Quarterly Testing Reports for this year! [Download the Reports]( Free Tools & Trainings Save time and money with our [free tools]( like SEO pricing calculator, tech audit, proposal generator, and free audit tools. Also find [trainings & past webbys]( in our knowledge base. [Our Knowledge Base]( This Week in the Lab with SEO Mad Scientist GMB: How Do Services Impact Rankings? + Listing Verifications Welcome back to more exciting local tests! We took a break from our current test schedule after finding out some new aspects to GBP verifications. Last week we had verified some listings with our cell phone number and being on the local wifi. This week we have some new tests and results to report, so lets jump right into it… First, a quick follow up on our previous “poster” ranking test, for listing that listed “posters” as a service and we added a review for someone competing about their poster purchase. The only references we have to “poster” is in the services and the review. The impacts are clear to see… Poster References on Listing: New/Current Rankings for “Posters”: We saw initial ranking improvement early on but are now showing in the top three and continue to move upward. This could be a sign of the importance of age for these signals, or Google is possibly increasing the weight on these two signals (services and reviews) We don’t know for sure but what does seem clear is having services listed on your listing and then having people add reviews on your listing referencing the exact services you list, increases listing relevance for those services… Now onto the verifications! We got some new listings to show you that we didn’t even need local wifi! In fact, one is at a WalMart and the other is at a bowling ally… Here is the quick rundown of the details: - We where at the location with a cell phone and computer - Location services turned on both devices - Using phone wifi as a hotspot for internet - Added GBP from GBP dashboard - Used cell phone number as business phone number - Added non local website (phone number is on website but wasn’t previously) First Verification Quick Video for Reference: [( Second Verification: Quick Video for Reference: [( After all our testing we have noticed that non-SABs that list an address on maps seem to have the best chance at triggering phone or instant verification. (or better chance of getting verified at all) We speculate that this may be due to the fact that Googles main concern when listing a “location” on Google is that they can confirm that “you” (your contact details) are actually at the address and accessible from the location. Also, SABs are more prone to spam due to the fact that lead gens use a service area and fake address to gain exposure with Google Maps This is why we believe that using the cell phone number while at the location, and on the computer, triggers a phone verify. Google knows the phone is at that location so they just need to confirm you actually have access to it. That seems to currently be enough to convince Google to verify the listing. Join us next time for more exciting updates with the SEO Mad Scientist! Until next week, Happy Testing! Favorite SEO Tools SERP Results Beta If you're looking for an affordable rank tracker (local & organic), this is it! We've built a better rank tracker with improve accuracy (& not a huge price tag). [Sign-up for a beta test account]( and check it out for FREE! [Get Beta Account]( Local Viking Your clients can easily understand the color-coded GeoGrids that plot listing visibility. You can manage all listings in one dashboard for easier reporting and schedule posts for them too. [Learn more]( Local Brand Manager You can manage client listings, track local rankings, schedule posts, and easily perform local SEO audits. Plus, agencies love our easy-to-use dashboard for multi locations. [Learn more]( Local Client Takeover We love free training - LCT is filled with it! Check out Chaz's updated [Local SEO 2.0 Course]( Link Mastery Course, and GMB SEO Specialist Course. We also give away the closed trainings during sales! [Check out the Courses]( Don't Miss Out on Our Biggest Updates [Opt-in to our Text Notficiations]( and you'll get a 15% OFF coupon sent right to your phone! But don't worry about spam texts... We save our text lists for the BIGGEST deals and even BIGGER announcements! Access special deals + sale notifications & never miss out on savings! Follow us on social! 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