How To Get Instant Listing Verification with the SEO Mad Scientist

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[Get 20% Cashback!]( You also don't want to miss out on the bad ass speaker lineup for the Local Marketing Mastermind! Victor Perez will be talking about how to beat large agencies (& any agency) by conveying your value and results during his presentation - How to Beat Large Agencies: Results & Client Acquistion [How to Beat Large Agencies: Results & Client Acquisition w/ Victor Perez Local Marketing Mastermind]( Eldar Cohen will be talking about how to grow your agency to six-figures per month (like he did) with his presentation - The Wizard Way of Selling SEO Services. [The Wizard Way of Selling SEO Services with Eldar Cohen at the Local Marketing Mastermind]( Brock Misner will be talking about data manipulation to rank higher during his presentation - Influencing Local Rankings Factors with User Engagement and Brand Presence [Influence Local Rankings w/ User Engagement & Branding - Brock Misner at Local Marketing Mastermind]( Terry Samuels will be talking about identifying & fixing issues after drops in rankings, traffic, or stagnation during his presentation - Forensic SEO: In's, Out's & How to Fix It [Forensic On-Page SEO: In's, Out's & How to Fix It with Terry Samuels - Local Marketing Mastermind]( [Buy Your Tickets]( Grab your tickets before they're gone! The Q2 SEO Mad Scientist Testing Report will also be published next week. Keep your eyes out for that valuable insight! You can also catch up on our all our old tests with [our previous SEO testing reports]( To your success, Chaz and the Entire Team ⚡ Resources for Agencies ⚡ SEO Testing Reports The SEO Mad Scientist is constantly testing strategies, which we used to publish 12 months of tests in 2021 + Quarterly Testing Reports for this year! [Download the Reports]( Free Tools & Trainings Save time and money with our [free tools]( like SEO pricing calculator, tech audit, proposal generator, and free audit tools. Also find [trainings & past webbys]( in our knowledge base. [Our Knowledge Base]( This Week in the Lab with SEO Mad Scientist GBP Verifications: Triggering Phone and Instant Verify Welcome back to another week of test updates, and this week we are going to jump right into it. We have been hearing a LOT of people having problems with client GBP verifications. Hence, we began testing different verification setups to see if we could figure out how Google is now “trusting” new GBPs when they are submitted… Full disclosure, we have run about 9 tests across 3 different accounts, so we are working with limited data. With that said, we will highlight three of the tests that we believe told us a lot about what Google was looking at when triggering a verification or even instant verification. Each test includes a short video where we recorded the process we followed to submit the GBP. These are mostly meant for quick reference as they are sped up to quickly show you what happened. The first listing was a simple test to see if our previous discovered “instant verification” would be triggered again if we did the same thing. Here are some bullet points on what was done/used to set up the GBP: - Was at the location I was listing the GBP at - Using local Wifi with my computer and phone - Created listing from my computer - Used my cell phone as phone number Some other details that we don’t feel played a major role were the website used and the gmail address. The website did not have Search Console or Analytics setup when verifying the listing, and the gmail was a newer gmail having been referred in the past year. Nor did the website have a local address or any local targeting at all. In this scenario, we got an instant verification, and it took about 20 minutes for Google to confirm the edits… Here is the quick video for reference: Instant Verify at Current Address (Home) For this next test, we did the same exact thing but with a location about a mile away from where we were at. We did not use any website in this example to see if it made any major difference. In this scenario, we were asked to do a video verification to verify the BGP listing. Since we were not “at” the location we were trying to verify the GBP, this made sense to us and somewhat confirmed our assumption that Google was using different data points to check various things and then requiring verification based on each finding, such as video verification to confirm you are at the actual location in this case… Here is the second recap video for reference: Video Verify at Remote Address (1 Mile Away)  This is one of the few final tests we ran where we were able to obtain the listing and confirm most of our findings. Again, here are what we feel contributed most based on all our tests: - Was at the location I was listing the GBP at - Using local Wifi with my computer - Location service turned on on my phone - Created listing from my computer - Used my cell phone as phone number This situation was very similar to our first test; however, our cell phone was not on local Wi-Fi. In this case, Google asked us to text message to verify the phone number or to use e-mail. It seemed there was a slight variation in trust signals from our first test, which triggered the phone verification. Here is the final clip for reference: Phone Verify at Current Address (Library) When all said and done, the biggest factors Google seems to be verifying are the physical address and “business” (specifically contact info) In short, if Google can verify that the business has the correct contact information and is physically located at an address, you will have no problem verifying. The question is, how was Google determining the physical address? As we stated, some of the biggest factors that seemed to influence our testing were where we were physically at (if we were at the address) as well as the accounts and info being used to verify. Being signed in to a local wifi at the location had the biggest impact on getting verified. Still, some other factors that seemed to make a difference in triggering phone or video verification are: - Using a cell phone number (with cell phone at the location) - Gmail was used to verify the GBP, the Gmail was attached to the android cell phone number used on the listing. - Being on local wifi from phone and computer being used to verify With limited tests, it's hard to determine the EXACT factors. Still, so far, when we are at the address on the local wifi without a computer and phone and use the cell phone number as the business number, we have had a 100% verification rate through phone, email, or instant verification. It's also important to note that these categories were tested in roofing and internet marketing services. The business category could have had an impact as well. We won't know without further testing… Join us next week for another exciting update, and until then, Happy testing :-) This Week on The SEO Vault Episode 149 Hosts: Mike Milas + Benjamin Olson + Sophie Allen + Bucky Helms What we discussed this week... ✔️ Google Search Console Video Index Report Rolling Out Very Slowly ✔️ Google Business Profile Toggle To Hide Address To Customers ✔️ Find places through images found in search ✔️ Google Business Profile Manager Bug Listings and More Disappearing > [Watch the Latest SEO Vault episode]( to catch up on the most recent local update and so much more. Don't forget The SEO Vault airs live on the Web 2.0 Ranker Facebook and YouTube every Thursday at 4 pm EST. Interested in being a guest on the vault!? Sign up now [(  Favorite SEO Tools SERP Results Beta If you're looking for an affordable rank tracker (local & organic), this is it! We've built a better rank tracker with improve accuracy (& not a huge price tag). [Sign-up for a beta test account]( and check it out for FREE! [Get Beta Account]( Local Viking Your clients can easily understand the color-coded GeoGrids that plot listing visibility. You can manage all listings in one dashboard for easier reporting and schedule posts for them too. [Learn more]( Local Brand Manager You can manage client listings, track local rankings, schedule posts, and easily perform local SEO audits. Plus, agencies love our easy-to-use dashboard for multi locations. [Learn more]( Local Client Takeover We love free training - LCT is filled with it! Check out Chaz's updated [Local SEO 2.0 Course]( Link Mastery Course, and GMB SEO Specialist Course. We also give away the closed trainings during sales! [Check out the Courses]( Don't Miss Out on Our Biggest Updates [Opt-in to our Text Notficiations]( and you'll get a 15% OFF coupon sent right to your phone! 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