What is the Impact of H1 Optimization?

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Take advantage of the sale to get 25% off your monthly campaign PLUS the free custom GHL account. The Q2 SEO Mad Scientist Testing Report will also be published next week. Keep your eyes out for that valuable insight! You can also catch up on our all our old tests with [our previous SEO testing reports]( To your success, Chaz and the Entire Team This Week on The SEO Vault Episode 147 Hosts: Chaz Edwards + Mike Milas + Bucky Helms What we discussed this week... ✔️ Google Search Ranking Update Brewing Again June 27-28th ✔️ Google Tests Expandable Local Related Carousels Within Snippets ✔️ Google: Near Duplicate URLs With Canonical Still Can Lead To Wrong URL Ranking ✔️ Should All SEOs Know The Difference Between Crawling, Indexing, Rendering & Rankings? Answered: Do reviews affect rankings on maps? > [Watch the Latest SEO Vault episode]( to catch up on the most recent local update and so much more. Don't forget The SEO Vault airs live on the Web 2.0 Ranker Facebook and YouTube every Thursday at 4 pm EST. Interested in being a guest on the vault!? Sign up now [( ⚡ Resources for Agencies ⚡ SEO Testing Reports The SEO Mad Scientist is constantly testing strategies, which we used to publish 12 months of tests in 2021 + Quarterly Testing Reports for this year! [Download the Reports]( Free Tools & Trainings Save time and money with our [free tools]( like SEO pricing calculator, tech audit, proposal generator, and free audit tools. Also find [trainings & past webbys]( in our knowledge base. [Our Knowledge Base]( This Week in the Lab with SEO Mad Scientist H1 Headings: How Optimized is too Optimized? Welcome back SEO mad scientists, today we're going to talk about a test that was inspired by the recent core update. During the last update we had noticed that on some of our test sites where we had highly targeted terms being tested seem to get hit. These were very poorly optimized pages with very little content that essentially only optimized for certain words where needed to test their potential. The strongest correlation we saw between some of these pages and our actual sites is "broad H1s". This essentially means that we placed a very broad term as our H1 tag like "Chicago Roofing" and then optimized the rest of the page with "broad headings" like "Chicago Roofing contractor" and "Chicago Roofing replacement". We suspected that the under optimized heading may have caused some of the drops in our rankings. Simply, we believe Google couldn't figure out what the content was meant to be about from just a simple "keyword heading" Fast forward to a new site that we had launched in the past couple months, we started to notice the same separation and pages that we launched with longer tail headings versus keyword headings. Long tail heading content generally showed on page 1 or 2, while single keyword heading pages showed on page 4 or 5, or didn't pop at all… This led to a simple test of changing one of our pages titles to a more descriptive title to see how it would impact the rankings. We originally had our primary target term as the H1 (4 word target term) and changed it to an optimized phrase (12 word) earlier last month. The initial response let us to believe that he's under optimized headings might be a considerable factor in the new core update so we started to work on a single variable split test to see if we can get to the bottom of it. We picked the test term "kutdhknfdc" and added the location to it for "Hanover PA". We then launched two pages and two separate sites with little to no history. One page we tested "kutdhknfdc Hanover PA" as the H1 and on the second as "kutdhknfdc and other things to do in Hanover PA". We then suitted the pages for index and tracked the term "kutdhknfdc Hanover PA" Page two could rank higher due to having more content in the H1 or simply because it provides more context, we won't know for sure which is why we have begun to continue or single site tests, changing single term heading into optimized phrases. Join us next week as we look into the results from our single variable split test as well as any other new results we have from simply changing our H1 tags to see if rankings increases. Until next week, happy testing!  Favorite SEO Tools SERP Results Beta If you're looking for an affordable rank tracker (local & organic), this is it! We've built a better rank tracker with improve accuracy (& not a huge price tag). [Sign-up for a beta test account]( and check it out for FREE! [Get Beta Account]( Local Viking Your clients can easily understand the color-coded GeoGrids that plot listing visibility. 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