Did The Core Update Affect Excessive Outbound Linking?

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Save $20 on any of our [niche guest posts]( Use code NicheGP20. [Explore Niche Guest Posts]( The Q2 SEO Mad Scientist Testing Report will also be published next week. Keep your eyes out for that valuable insight. You can also catch up on our all our old tests with [our previous SEO testing reports]( To your success, Chaz and the Entire Team ⚡ Resources for Agencies ⚡ SEO Testing Reports The SEO Mad Scientist is constantly testing strategies, which we used to publish 12 months of tests in 2021 + Quarterly Testing Reports for this year! [Download the Reports]( Free Tools & Trainings Save time and money with our [free tools]( like SEO pricing calculator, tech audit, proposal generator, and free audit tools. Also find [trainings & past webbys]( in our knowledge base. [Our Knowledge Base]( This Week in the Lab with SEO Mad Scientist  Did the core update affect excessive outbound linking? We are currently in the middle of some indexation tests and inner linking tests, waiting for all the pages to index and settle. You can follow along on our indexation by searching for our test words in Google from last week's update, but as of now the test page has not been indexed. While we wait for our most recent test results, we wanted to review the recent outbound link test, and why it appears to have hurt the rankings more than helped. When we look at the Search console we do see a clear decrease in average ranking and impressions after adding the outbound links. The issue is that this test also lines up with the recent core update. This is why the current tests are still indexing, as we had to move to a new site to repeat the tests. Preferably one not affected by the core update. If we look at the past 6 months of data, we actually see our test term first start to show in Google prior to the update. This becomes more apparent when we look at some other terms we were tracking that completely dropped out of the SERPS during the update. After the update a lot of the previous pages seem to return to normal but our test page that we had done the outbound linking on clearly is ranking at a lower position now. This is why we not only drew the conclusions that adding the list of outbound links hurt the rankings but may also be one of the factors that was hit during the court update. Do you use excessive outbound linking? Or any outbound links at all, and we're hit by the core update? It would make sense that this would create a lower quality page as it didn't really provide any actual value. So maybe Google was able to detect that with the current core algorithm update. Next week we will be back with more updates and hope to have our previous tests indexed by then. Either way, we have plenty of tests in the works so be sure to check back next week. Until then, happy testing! This Week on The SEO Vault Episode 145 Hosts: Chaz Edwards + Mike Milas + Bucky Helms What we discussed this week... ✔️ Is Google Turning On Messaging Automatically For Some Business Profiles? ✔️ Google Business Profile “Profile Strength” Widget In Search Results ✔️ Google Search Expands Scrollable Right Panel ✔️ John Mu: It’s Not About 301 Redirects Passing Full Credit Or Not Answered: Do you guys have any experience with Google Web Stories? > [Watch the Latest SEO Vault episode]( to catch up on the most recent local update and so much more. Don't forget The SEO Vault airs live on the Web 2.0 Ranker Facebook and YouTube every Thursday at 4 pm EST. Interested in being a guest on the vault!? Sign up now [(  Favorite SEO Tools SERP Results Beta If you're looking for an affordable rank tracker (local & organic), this is it! We've built a better rank tracker with improve accuracy (& not a huge price tag). [Sign-up for a beta test account]( and check it out for FREE! 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