Catch up on the SEO Mad Scientist & Grab Your Google News Link

We're testing tons of SEO strategies - find out what's working to get the best results for your clients. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  {NAME}, Today is the last day you can get your free Google News Link from us... Also be sure to catch up on the SEO Mad Scientist update below for the latest insight...this one is a goodie! Get A Free Google News Link w/ $300 Spend. Ends at Midnight! > [SEO Vault]( How Hidden Content Impact Rankings, Using Products to Increase Relevance, and more. > SEO Mad Scientist: How Does the GBP Listing Website Impact Rankings and Engagements? Our FREE Quarterly webby is coming up on March 16th at 1pm EST. If you want to join us, [sign up here]( for the webby. It's the only way you can get access. If you're interested in our 2022 Local Marketing Mastermind, [sign-up for early bird info & discount](. We've chosen the date - September 16th to 18th - and will announce more info soon! To your success, Chaz and the Entire Team  [Get A Free Google News Link]( 2021 SEO Mad Scientist Testing Report Catch up on over 12 Months of SEO Testing with our annual SEO Mad Scientist Report! We've tested the impact of... - Indexation - A variety of GMB features - Duplicate content - Unicode - Links - Brand building - & more You can find surprising results that moved the needle, verified best practices, and tests that were inconclusive (so we will continue to test). Download yours for free! [Download the 2021 SEO Tests](   SEO Mad Scientist 🧪🥼🔬 Welcome to another SEO mad scientist update and today we're going to review some of our current ongoing tests. We are still waiting for definitive results on our deep link Unicode/image test which we are just under two weeks into since we had to restart the tests. Last week we went over our GBP site link test, where we had the GBP listing linked to the GBP website, and then downloaded the GBP website and put it on a private domain which we then linked to the GBP. The end result was having the same exact website on the GBP website as a private domain, allowing us to swap out the GBP link to test if just using "your own" website has an impact vs using just the GBP website. GBP websites do give the option to purchase a domain to use as the GBP website URL. In our case, our private website is the same as the GBP website, but it is just an HTML website on a private host as apposed to Google's actual GBP website At a glance here is the past couple weeks results from the GBP dashboard.    Surprisingly it does appear to be a spike after changing the GBP website around 2 weeks ago. This is hardly definitive proof, but will give us some good insight as we move into the second phase of this test. Now that the website is on a private domain, even though it matches the GBP website exactly, we have the ability to add enter pages with content that we can then link back to the homepage of the website. If these inner pages cause a rank increase, then this will show us that having these other pages of content linking the GBP webpage can help with rankings. The question will still remain whether having your own private website as the GMB linked website is beneficial, which is where the final steps of this test comes into play. After adding the inner pages and tracking results, we will then 301 redirect the homepage of our website to the GBP website, add links on the GBP website to the pages, and change the GBP Link to the GBP website. If there is in fact no benefit at all from having your own private website then we should see little to no fluctuation in rankings as all of the SEO optimization will still be in place but the interlinking pages will now just be external linking content to the GBP website, which the GBP now will link to as well.   Be sure to check in next week for another update on her tests and by then we hope to have an update on our deep link Unicode test. Don't miss it, see you next week, and as always… Happy Testing! FROM THE VAULT Episode 131 Co-Host: Mike Milas + Bucky Helms + Sophie Allen What we discussed this week... ✔️ Can You Gain More Intended Google Search Results With Subdomains? ✔️ Connect Your Google Business Profiles To Woo Promo ✔️ Google Web Stories Test URL In Footer & Tips ✔️ Answered: What are your thoughts on changing old GMB that was a storefront to an SAB? Will we lose the product category? > [Watch the Latest]( Vault]( to catch up on the most recent local update and so much more. Don't forget The SEO Vault airs live on the Web 2.0 Ranker Facebook every Thursday at 4 pm EST. Interested in being a guest on the vault!? Sign up now [( You are receiving this email because you subscribed to our list to stay alerted to the latest news, case studies, and offers from the Web 20 Ranker team. If you have any suggestions or recommendations or questions please drop us a note at support@web20ranker.com. Additionally, if you want to modify your subscription options or the frequency of emails, please let us know at support@web20ranker.com Sent to: {EMAIL} [Unsubscribe]( Web 20 Ranker, 3915 Union Deposit Rd #918, Harrisburg, PA 17109, United States