[SEO Mad Scientist] Our 2021 Annual SEO Testing Report is Published

We're testing tons of SEO strategies - find out what's working to get the best results for your clients. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  {NAME}, We just released our [2021 Annual SEO Testing Report]( so download your copy! It's filled with insightful tests on Google listing features, link effectiveness, indexation, and so much more. On the Vault we discussed using hidden content and how it can impact rankings, as well as how products increase your relevancy on search. Be sure to catch up on the episode! & don't forget about our weekend deal... Get A Free Google News Link w/ $300 Spend > SEO Mad Scientist: How the GBP listing website impacts rankings and engagements > [SEO Vault]( Increasing Relevancy with Products, How Does Hidden Content Impact Rankings, Do Keyword Optimized Questions and Answers Improve Rankings, and more!  [Get A Free Google News Link!]( The Free Quarterly webby is coming up on 16th March. Be sure to join us to learn about the recent SEO updates and other sought-after topics in the SEO world. [Sign up here]( for the webby. If you're interested in the 2022 Local Marketing Mastermind, [sign-up for early bird discount]( We've chosen the date - September 16th to 18th - and will announce more info soon! To your success, Chaz and the Entire Team   FROM THE VAULT Episode 131 Co-Host: Mike Milas + Bucky Helms + Sophie Allen What we discussed this week... ✔️ Can You Gain More Intended Google Search Results With Subdomains? ✔️ Connect Your Google Business Profiles To Woo Promo ✔️ Google Web Stories Test URL In Footer & Tips ✔️ Answered: What are your thoughts on changing old GMB that was a storefront to an SAB? Will we lose the product category? > [Watch the Latest]( Vault]( episode to catch up on the most recent local update and so much more. Don't forget The SEO Vault airs live on the Web 2.0 Ranker Facebook every Thursday at 4 pm EST. Interested in being a guest on the vault!? Sign up now [( SEO Mad Scientist 🧪🥼🔬  Welcome to another SEO mad scientist update and today we're going to review some of our current ongoing tests. We are still waiting for definitive results on our deep link Unicode/image test which we are just under two weeks into since we had to restart the tests. Last week we went over our GBP site link test, where we had the GBP listing linked to the GBP website, and then downloaded the GBP website and put it on a private domain which we then linked to the GBP. The end result was having the same exact website on the GBP website as a private domain, allowing us to swap out the GBP link to test if just using "your own" website has an impact vs using just the GBP website. GBP websites do give the option to purchase a domain to use as the GBP website URL. In our case, our private website is the same as the GBP website, but it is just an HTML website on a private host as apposed to Google's actual GBP website At a glance here is the past couple weeks results from the GBP dashboard.      Surprisingly it does appear to be a spike after changing the GBP website around 2 weeks ago. This is hardly definitive proof, but will give us some good insight as we move into the second phase of this test. Now that the website is on a private domain, even though it matches the GBP website exactly, we have the ability to add enter pages with content that we can then link back to the homepage of the website. If these inner pages cause a rank increase, then this will show us that having these other pages of content linking the GBP webpage can help with rankings. The question will still remain whether having your own private website as the GMB linked website is beneficial, which is where the final steps of this test comes into play. After adding the inner pages and tracking results, we will then 301 redirect the homepage of our website to the GBP website, add links on the GBP website to the pages, and change the GBP Link to the GBP website. If there is in fact no benefit at all from having your own private website then we should see little to no fluctuation in rankings as all of the SEO optimization will still be in place but the interlinking pages will now just be external linking content to the GBP website, which the GBP now will link to as well.   Be sure to check in next week for another update on her tests and by then we hope to have an update on our deep link Unicode test. Don't miss it, see you next week, and as always… Happy Testing! You are receiving this email because you subscribed to our list to stay alerted to the latest news, case studies, and offers from the Web 20 Ranker team. If you have any suggestions or recommendations or questions please drop us a note at support@web20ranker.com. 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