[SEO Mad Scientist] This Test Saw Significant Movement

Reviews are Now Indexed, GSC Lost Data & We're Having a Valentine's Celebration for YOU. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  {NAME}, The SEO Mad Scientist is back this week with insightful, multi-variable data that resulted in significant movement in local rankings. Scroll down to see what moved the needle! You also don't want to miss out on this weekend's sale. No matter what your work clients need, our Valentine's Day celebration is for you... Save 20% Storewide Code: LOVE > SEO Vault: Reviews are Now Indexed by Google - What this Means for Search + Google Tests Bulleted Descriptions In Search Ads & Larger Fonts In Desktop Search Bar > SEO Mad Scientist: How Much Do Deep Links & Optimized Images Impact Local Rankings? ...We've Seen Significant Movement We're also looking for guests to be on The SEO Vault podcast! If you're interested, [apply to be a guest](. To your success, Chaz and the Entire Team  [Get 25% Off](   FROM THE VAULT Episode 127 Co-Host: Bucky Helms + Mike Milas What we discussed this week... ✔️ Reviews are now indexed in Search ✔️ Google Search Console Performance Report Suffered A Data Loss Again ✔️ Google Tests Larger Fonts In Desktop Search Bar & Bulleted Descriptions In Search Ads ✔️ Answered: Latest GMB update has placed a LOT of emphasis on external factors, like maybe aged citations, and is relying much less on on-page factors which are easy for anyone to manipulate. Thoughts? > [Watch the Latest]( Vault]( episode to catch up on the most recent local update and so much more. Don't forget The SEO Vault airs live on the Web 2.0 Ranker Facebook every Thursday at 4 pm EST. Interested in being a guest on the vault!? Sign up now [( SEO Mad Scientist 🧪🥼🔬  Welcome to another exciting update with the SEO mad scientist! Today we're going to be going over a multivariable test that is going to start off a series of tests over the next coming weeks. This is a test where multiple tasks were done and we saw significant ranking movement. Over the next few weeks, we will be breaking down what was done into multiple single variable tests to see which specific items resulted for the majority of the ranking movement or was it all of them together. By testing each individual item we can not only find out what moves the needle the most but more importantly, if we find something that specifically resulted in a significant amount of movement, we can then attempt to do that at a higher scale to see if we get compounding results. So let's take a look at what was done… December 11th, 2021: - Hotlinked image from authority site - Linked image to the original post - Added top-ranking Unicode content - Alt text added for "******** ********* service" - Created an optimized deep link for the map URL - Linked from GBP website - Patch/GBP post/social signals - Linked from the service page - PBN links  After completing the tasks we saw significant ranking movement within about 2 weeks…  We have often theorized that Google looks at a series of items when ranking any property. This is why it's common when testing individual factors you may not see a result. It will be interesting to see which items move the needle individually and to what degree of movement we see. What do you think moved the needle the most? Let us know in the Local SEO Community and until next time… Happy Testing! You are receiving this email because you subscribed to our list to stay alerted to the latest news, case studies, and offers from the Web 20 Ranker team. If you have any suggestions or recommendations or questions please drop us a note at support@web20ranker.com. Additionally, if you want to modify your subscription options or the frequency of emails, please let us know at support@web20ranker.com Sent to: {EMAIL} [Unsubscribe]( Web 20 Ranker, 3915 Union Deposit Rd #918, Harrisburg, PA 17109, United States