[SEO Mad Scientist] How Do Reviews Impact Local Rankings?

Explore the weight of different GBP signals, like services and reviews, in this week's SEO Weekend Update. Understanding how the weight of these have changed can help push rankings! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  {NAME}, If you're wondering how the Google Business Profile signals are weighted after the most recent update, this week's SEO Mad Scientist covers just that. Specifically, we are testing how reviews impact rankings and relevance in local! We also discuss these various signals on The SEO Vault, so watch episode 123 to learn more about entity optimization and which listing features we think are most impactful. You also don't want to miss out on the special access with this weekend deal... Access the Private Local SEO Masterclass When You Spend $250+ This Weekend Only > SEO Mad Scientist: Dive Deeper Into Google Business Profile Updates & How Reviews Are Impacting Rankings > Recap of The SEO Vault Episode 123 To your success, Chaz and the Entire Team  [Expand Your Local SEO Strategies](   FROM THE VAULT Episode 123 Co-Host: Mike Milas + Bucky Helms What we discussed this week... ✔️ Is There A Private Index for the Algorithm? ✔️ Fluff Content Hard For Search Engines To Understand & Maybe Rank ✔️ What Google Is Putting More Weight On With Listings > [Watch the]( Vault]( episode to catch up on the most recent local update and so much more. Don't forget The SEO Vault airs live on the Web 2.0 Ranker Facebook every Thursday at 4 pm EST. Interested in being a guest on the vault!? Sign up now [( [Early Bird Mastermind Discount & Announcements]( SEO Mad Scientist 🧪🥼🔬  Welcome back to another update from the SEO med scientist. We're continuing our tests and data from last week as we dig deeper into the recent Google business profile updates (previously Google my business). There's definitely a shift in the weight of various signals on the GMB listing now and not only are we seeing massive shifts in what Google considers relevant to the algorithm, but also a much quicker impact that these signals seem to have on SERPs when being updated. Last week's test we saw how simply adding the proper categories and services to your listing that you'll almost immediately start showing for those terms and related terms within 24 to 72 hours of the edits going live. We know our collecting data for all types of signals that we had tested last year that did not show any type of quantifiable movement on their own. So far the results are amazing! The truth is if you've been following the SEO strategies and services that we use at Web 2.0 Ranker, if you review some of these various terms that you're listing is targeting you may see the changes yourself. Today we want to specifically look at some reviews and how our old tests that didn't show any quantifiable movement for keyword-targeted reviews is all a sudden showing without any new variables to consider… The first thing we noticed is all types of listings that we had reviews on, started to show for longtail keywords they didn't previously. We have seen reviews move keywords that were not really optimized anywhere else on the listing. So we decided to return to our review keyword tests as well and going back to our test listing from last week, we added a review with some target terms for the new service we had just added. Here are the rankings prior to adding the review: We then added a review from the Maps app: We also have added some services to the MerchMart listing that aligned with the rankings we see being pushed from reviews… Next week we will see how having services supporting custom reviews & reviews supporting customer services, impacts rankings. One thing is for sure from our rankings, that reviews are creating relevance and putting listings in the SERPs based on the review content. Be sure to join us next week to review the results of our review/service tests. Until then… Happy Testing! Chaz, Mike, and the Entire Testing Team You are receiving this email because you subscribed to our list to stay alerted to the latest news, case studies, and offers from the Web 20 Ranker team. If you have any suggestions or recommendations or questions please drop us a note at support@web20ranker.com. Additionally, if you want to modify your subscription options or the frequency of emails, please let us know at support@web20ranker.com Sent to: {EMAIL} [Unsubscribe]( Web 20 Ranker, 3915 Union Deposit Rd #918, Harrisburg, PA 17109, United States