[Weekend Recap] Free Guest Post + Miss the SEO Vault? SEO Mad Scientist? It's All Here.

plus you can save on all press services. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  {NAME}, Happy Sunday! 🎄 If you celebrate Christmas, we hope you had a fantastic holiday with your family. Below is a recap of the SEO Weekend Update in case you missed anything... > Get a FREE Guest Post Today Only + Save 25% During Our [Year-End SEO Sale]( (Don't pay more taxes than you have to...) > SEO Mad Scientist: Impact of Redirects on Rankings > What Happened on the SEO Vault this Week Plus all these... ✨ Daily Deals & Offers - Every day you'll get 25% off PLUS a different deal... Sunday 12/26: Free Link For Every $250 You Spend (Free $99 Guest Post Coupon) ✨ Secret Sales - watch your email for special announcements ✨ 5 Super Bonus Levels - Only need to spend $500 for Level 1 bonuses ✨ $9,000 Grand Prize Winner - Win private coaching sessions, free products and services, exclusive webinars, agency systems, and more. If you don't know what to purchase during the sale, stock up on [discounted store credits]( You still save 25% and can save them for services you need. We hope you have a fantastic New Year filled with happiness and success. To your success, Chaz and the Entire Team  [Save Storewide Now](  SEO Mad Scientist 🧪🥼🔬 Welcome everyone to an exciting Christmas Weekend SEO mad scientist update. We have an exciting new test for you this week which is something that the industry has possibly overlooked over the years as the algorithm has developed and things have changed… Redirects! Now to be clear, this is for testing purposes only and is not to be taken as gospel for you to start changing up your entire SEO process. But of course, our findings are leading to more tests and the end goal is to utilize redirects in a positive way in our campaigns. So the big question is, do redirects still work? Obviously, the biggest problem with that question is that not all redirects are equal. The website history and backlink graph play a major role in how Google will perceive any redirect. But what if we were to remove those variables by simply picking a domain that had a redirect, with stable rankings, and we simply remove the redirect? Depending on the fluctuations and rankings it would tell us how that specific redirect was affecting that site which would allow us to reverse engineer what types of things Google could or could not be looking for in a redirect. For this test, we took a XYZ domain that was registered as a 302 redirect back in 2017-2018... This was not an expired domain or an old website but a brand new domain that was registered and immediately 302 redirected that then had links built to it. In this update we're not going to go into the exact link building process, we can dig into that more in future updates and tests. Just know that there was a few months of general backlink building until the 302 finally indexed in Google for the redirect site URL...  We also cannot reveal the URL because it's currently being utilized in another test which will make more sense in a moment… We recently removed the 302 redirect on December 10th... Very quickly we saw this result… The 302 redirect was clearly providing relevance or authority to the website, increasing its keyword rankings in search. This tells us that the 302 redirect was in fact a contributing factor to the rankings of the site. On top of that, we had seen the biggest decrease in rankings for the most optimized keyword in the .xys backlink graph… It is important to note that the domain we were testing on was not a brand new website that was just put up but was in fact a somewhat aged website with previous SEO being done to it and its own relevance and trust signals. It's our belief that in the event you were to have registered a brand new domain and repeated this test you would not see the same result as the redirect may not have been trusted. This is exactly why we are continuing our tests with our redirects… If redirects are this powerful and are in fact trusted in this way there is possibly many applications allowing us to develop the perfect backlink graph for our rankings, and being able to add or remove it on the fly. This is also why digging into the signals of our current redirects is so vital because at the end of the day as we mentioned not all redirects are created equal. And so if we're going to crack the redirect code we're going to have to dig deeper than the redirect itself. Have a Merry Christmas and a happy holiday and be sure to join us next week for our end of your special update of the SEO mad scientist. Until then, Happy testing!  FROM THE VAULT - Episode 120 Co-Host: Mike Milas + Sophie Allen + Bucky Helms What we discussed this week on The Vault... ✔️ Google Product Reviews Update Done Rolling Out ✔️ SEOs Spend Less Than 25% Of Their Time With Link Building ✔️ Not Every Website Has to Be An Authority Website to Rank ✔️ Exclusive Holiday Updates & More! > [Watch the]( Vault]( Episode to catch up on the most recent local update and so much more. Don't forget The SEO Vault airs live on the Web 2.0 Ranker Facebook every Thursday at 4 pm EST. Interested in being a guest on the vault!? 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