[SEO Mad Scientist] Do 302 Redirects Impact Rankings?

Plus Local SEO Update News ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  {NAME}, 🎄 Merry Christmas! 🎄Today we've got the SEO Mad Scientist update that we discussed on this episode of The SEO Vault. Don't forget about [25% Off Storewide]( for the Year-End SEO Sale! ✨ $9,000 Grand Prize Winner - Win private coaching sessions, free products and services, exclusive webinars, agency systems, and more. ✨ Secret Sales - watch your email for special announcements ✨ 5 Super Bonus Levels - Get up to $8,000 bonuses! ✨ Daily Deals & Offers - Every day you'll get 25% off PLUS a different deal... 🎅 Saturday 12/25: 10% of All Sales Donated to Make A Wish and Get a Web 20 Xmas Swag-Filled Stocking Sunday 12/26: Free Link For Every $250 You Spend (Free $99 Guest Post Coupon) Monday 12/27: FREE (5) Hours of Custom Signal Creation with every [Monthly DFY SEO]( [Monthly GBP SEO]( or [Monthly DFY Link Building]( every single month for the life of that campaign (new campaigns only) Tuesday 12/28: FREE 1 Free Google News Link from Freshlinks.io, a ($125 value) redeemable in month 1 of your campaign with every [Monthly DFY SEO]( [Monthly GBP SEO]( or [Monthly DFY Link Building]( (new campaigns only) Wednesday 12/29: Spend $299 and Get Added to the Private LMM Discord and Invites to the (4) Quarterly Private LMM Webbies in 2022, Spend $999 Get LMM Portal Access + GHL Snapshot Thursday 12/30: 35% Off Store Credits, 25% Off Everything Else (Don’t Pay the Taxman Day 1) Friday 12/31: 25% Off Coupon + 10% cashback store credit on all purchases (Don’t Pay the Taxman Day 2) ✨🥂 Saturday 1/1: Ring in the New Year with a Free Press Release Spend $200+ and Get a Free $69 Premium Press Release, Spend $600+ and get a Free $69 Premium Press Release and a Free $199 Targeted Media Outreach campaign > What Happened on the SEO Vault this Week > SEO Mad Scientist: Redirects, Do They Still Work? To your success, Chaz and the Entire Team  [Save 25% Storewide](   FROM THE VAULT - Episode 120 Co-Host: Mike Milas + Sophie Allen + Bucky Helms What we discussed this week on The Vault... ✔️ Google Product Reviews Update Done Rolling Out ✔️ SEOs Spend Less Than 25% Of Their Time With Link Building ✔️ Not Every Website Has to Be An Authority Website to Rank ✔️ Exclusive Holiday Updates & More! > [Watch the]( Vault]( Episode to catch up on the most recent local update and so much more. Don't forget The SEO Vault airs live on the Web 2.0 Ranker Facebook every Thursday at 4 pm EST. Interested in being a guest on the vault!? Sign up now [( SEO Mad Scientist 🧪🥼🔬  Welcome everyone to an exciting Christmas SEO mad scientist update. We have an exciting new test for you this week which is something that the industry has possibly overlooked over the years as the algorithm has developed and things have changed… Redirects! Now to be clear, this is for testing purposes only and is not to be taken as gospel for you to start changing up your entire SEO process. But of course, our findings are leading to more tests and the end goal is to utilize redirects in a positive way in our campaigns. So the big question is, do redirects still work? Obviously, the biggest problem with that question is that not all redirects are equal. The website history and backlink graph play a major role in how Google will perceive any redirect. But what if we were to remove those variables by simply picking a domain that had a redirect, with stable rankings, and we simply remove the redirect? Depending on the fluctuations and rankings it would tell us how that specific redirect was affecting that site which would allow us to reverse engineer what types of things Google could or could not be looking for in a redirect. For this test, we took a XYZ domain that was registered as a 302 redirect back in 2017-2018... This was not an expired domain or an old website but a brand new domain that was registered and immediately 302 redirected that then had links built to it. In this update we're not going to go into the exact link building process, we can dig into that more in future updates and tests. Just know that there was a few months of general backlink building until the 302 finally indexed in Google for the redirect site URL... We also cannot reveal the URL because it's currently being utilized in another test which will make more sense in a moment… We recently removed the 302 redirect on December 10th... Very quickly we saw this result… The 302 redirect was clearly providing relevance or authority to the website, increasing its keyword rankings in search. This tells us that the 302 redirect was in fact a contributing factor to the rankings of the site. On top of that, we had seen the biggest decrease in rankings for the most optimized keyword in the .xys backlink graph… It is important to note that the domain we were testing on was not a brand new website that was just put up but was in fact a somewhat aged website with previous SEO being done to it and its own relevance and trust signals. It's our belief that in the event you were to have registered a brand new domain and repeated this test you would not see the same result as the redirect may not have been trusted. This is exactly why we are continuing our tests with our redirects… If redirects are this powerful and are in fact trusted in this way there is possibly many applications allowing us to develop the perfect backlink graph for our rankings, and being able to add or remove it on the fly. This is also why digging into the signals of our current redirects is so vital because at the end of the day as we mentioned not all redirects are created equal. And so if we're going to crack the redirect code we're going to have to dig deeper than the redirect itself. Have a Merry Christmas and a happy holiday and be sure to join us next week for our end of your special update of the SEO mad scientist. Until then, Happy testing! You are receiving this email because you subscribed to our list to stay alerted to the latest news, case studies, and offers from the Web 20 Ranker team. If you have any suggestions or recommendations or questions please drop us a note at support@web20ranker.com. Additionally, if you want to modify your subscription options or the frequency of emails, please let us know at support@web20ranker.com Sent to: {EMAIL} [Unsubscribe]( Web 20 Ranker, 3915 Union Deposit Rd #918, Harrisburg, PA 17109, United States