[SEO Mad Scientist] Does Emoji Anchor Text Impact Rankings?

+ 10% of sales will be donated to St. Jude today ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  {NAME}, We're back with SEO testing updates and the SEO Vault recap. In this email you can find... > What Happened on the SEO Vault this Week > SEO Mad Scientist: How Does Emoji Anchor Text Impact Rankings? Don't forget about our full Weekend of Giving too... > Today's Weekend Deal:10% of All Sales Going to St Jude's > Sunday: 10% of All Sales Going to Toys for Tots To your success, Chaz and the Entire Team  [Help Us Give Back](   FROM THE VAULT - Episode 118 Co-Host: Mike Milas + Sophie Allen + Jessie Taylor What happened this week... 🔹  Web 2.0 GBP Service Update + Targeted Media Outreach 🔹  Google Local Search Ranking Algorithm Update Last Week 🔹  Google Business Profile Adds Accepted Health Insurance Option 🔹  Two Google Ads In Local Pack > Watch the Latest SEO Vault Episode [here](. Don't forget The SEO Vault airs live on the Web 2.0 Ranker Facebook every Thursday at 4 pm EST. Interested in being a guest on the vault!? Sign up now [( SEO Mad Scientist 🧪🥼🔬 We are back for our final update on our emoji tests as well as another hidden content indexation test update. First, if you remember a few updates ago we had seen that a previous indexation test of one of our hidden content keywords had dropped from the index. We notated this stating that Google may not be looking at this type of hidden content anymore. Turns out, it was just a random ranking factor of some kind…  The key word is now indexed again and ranking when searched. So it appears this type of hidden content is still crawled and indexable. Now, onto the final emoji updates… We had tested some internal linking with Emojis as well as placing emojis within content. Now, we are looking to see if any of our emoji backlinks had an effect. We chose some targeted pages on our website and build some targeted anchor types for placing some keywords with relevant emojis.  So far we have seen some slight upward movement for a few keywords, but none of our emoji anchor texts are ranking which leads us to believe either the links haven't been crawled yet, or they haven't been credited. We did use PBN links for this test, that we had previously tested to move rankings on other test sites that weren't ranking at all. Same goes for our internal linking test which still isn't showing much movement although a bit… We will keep you posted on these results if anything more comes of it. Be sure to join us next week when we will begin some new tests that you won't want to miss. Until then Happy testing! If you're interested in past SEO testing, you can [read all our tests online](. You are receiving this email because you subscribed to our list to stay alerted to the latest news, case studies, and offers from the Web 20 Ranker team. If you have any suggestions or recommendations or questions please drop us a note at support@web20ranker.com. Additionally, if you want to modify your subscription options or the frequency of emails, please let us know at support@web20ranker.com Sent to: {EMAIL} [Unsubscribe]( Web 20 Ranker, 3915 Union Deposit Rd #918, Harrisburg, PA 17109, United States